IJSSER

Title: CREATIVE COLLABORATION: NON-TRADITIONAL INTERVENTIONS IN IMPACTFUL CORPORATE SOCIAL RESPONSIBILITY
Authors: Neil Dasgupta
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Neil Dasgupta Sanskriti School, New delhi
MLA 8 Dasgupta, Neil. "CREATIVE COLLABORATION: NON-TRADITIONAL INTERVENTIONS IN IMPACTFUL CORPORATE SOCIAL RESPONSIBILITY." Int. j. of Social Science and Economic Research, vol. 6, no. 7, July 2021, pp. 2400-2406, doi.org/10.46609/IJSSER.2021.v06i07.024. Accessed July 2021. APA 6 Dasgupta, N. (2021, July). CREATIVE COLLABORATION: NON-TRADITIONAL INTERVENTIONS IN IMPACTFUL CORPORATE SOCIAL RESPONSIBILITY. Int. j. of Social Science and Economic Research, 6(7), 2400-2406. Retrieved from doi.org/10.46609/IJSSER.2021.v06i07.024 Chicago Dasgupta, Neil. "CREATIVE COLLABORATION: NON-TRADITIONAL INTERVENTIONS IN IMPACTFUL CORPORATE SOCIAL RESPONSIBILITY." Int. j. of Social Science and Economic Research 6, no. 7 (July 2021), 2400-2406. Accessed July, 2021. doi.org/10.46609/IJSSER.2021.v06i07.024.
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Abstract: The large challenges facing the world require an increase in resources and collaboration between a variety of entities to tackle. These include governments, civil society organisations, and corporations. One way in which corporations have historically given back is through the CSR Regime. While this differs between countries, the concept as a whole has developed from traditional philanthropic interventions to a more integrated approach which involves stakeholders at all levels of the value chain. There is also a fundamental need to reform CSR to address the disparities between what a corporation may say and what they may do, as well as to ensure that resources are reaching the most marginalised, and interventions are availed at the grassroots level. This paper examines the theoretical foundations of CSR and traces its development as an evolving concept with changing definitions. This paper argues that reformation will involve institutional and broad re-evaluations of the purpose of a corporation, community engagement, and a complete transformation of how society views production and consumption. The paper then poses policy recommendations for a more sustainable CSR regime and ways forward to implement non traditional interventions.

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