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Title: FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING
Authors: Jushya Gandotra
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Jushya Gandotra Delhi Public School, R. K. Puram
MLA 8 Gandotra, Jushya. "FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING." Int. j. of Social Science and Economic Research, vol. 6, no. 7, July 2021, pp. 2477-2492, doi.org/10.46609/IJSSER.2021.v06i07.031. Accessed July 2021. APA 6 Gandotra, J. (2021, July). FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING. Int. j. of Social Science and Economic Research, 6(7), 2477-2492. Retrieved from doi.org/10.46609/IJSSER.2021.v06i07.031 Chicago Gandotra, Jushya. "FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING." Int. j. of Social Science and Economic Research 6, no. 7 (July 2021), 2477-2492. Accessed July, 2021. doi.org/10.46609/IJSSER.2021.v06i07.031.
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Abstract: This research paper signifies the marketing dichotomy between digital and traditional marketing approaches which are adopted by several business organizations. This research seemed at the dynamic nature of marketing as the main objective of the marketing is to produce products and do their marketing so that both buyers and sellers get benefitted. It is however the major work of the market to promote the finished product. Marketing however is no more a simple task nowadays. Consumers are becoming smarter and choosy at the time of purchasing products. So marketing needs to be more innovative as well as attractive so that people get molded. In this research paper, the main focus is given to understand the difference between the traditional and digital forms of marketing approach and to get the result of that. The current paper signifies several factors that influenced directly or indirectly the marketing approach of both traditional and digital to get the result. However, the secondary research findings are compiled and analyzed in a detailed manner during the research process. The findings add the implementation of the factors in both the marketing approach. The conclusion defines all the aspects concisely that are the similarities and differences of these approaches.

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