IJSSER

Title: TO MASK OR NOT TO MASK: ASSESSING THE IMPORTANCE OF COLLECTIVE SOCIAL BEHAVIOUR IN RESPONSE TO CRISES IN THE CASE OF COVID-19
Authors: Manya Dass
\|\| \|\|
Manya Dass Vivekananda Institute of Professional Studies, Guru Gobind Singh Indraprastha University
MLA 8 Dass, Manya. "TO MASK OR NOT TO MASK: ASSESSING THE IMPORTANCE OF COLLECTIVE SOCIAL BEHAVIOUR IN RESPONSE TO CRISES IN THE CASE OF COVID-19." Int. j. of Social Science and Economic Research, vol. 6, no. 7, July 2021, pp. 2493-2499, doi.org/10.46609/IJSSER.2021.v06i07.032. Accessed July 2021. APA 6 Dass, M. (2021, July). TO MASK OR NOT TO MASK: ASSESSING THE IMPORTANCE OF COLLECTIVE SOCIAL BEHAVIOUR IN RESPONSE TO CRISES IN THE CASE OF COVID-19. Int. j. of Social Science and Economic Research, 6(7), 2493-2499. Retrieved from doi.org/10.46609/IJSSER.2021.v06i07.032 Chicago Dass, Manya. "TO MASK OR NOT TO MASK: ASSESSING THE IMPORTANCE OF COLLECTIVE SOCIAL BEHAVIOUR IN RESPONSE TO CRISES IN THE CASE OF COVID-19." Int. j. of Social Science and Economic Research 6, no. 7 (July 2021), 2493-2499. Accessed July, 2021. doi.org/10.46609/IJSSER.2021.v06i07.032.
References [1]. Alves, G, (2020), 'Survey says 90% Indians aware, but only 44% wearing a mask; discomfort key reason for non-compliance', The Economic Times, https://economictimes.indiatimes.com/magazines/panache/survey-says-90-indians-aware-but-only-44-wearing-a-mask-discomfort-key-reason-for-non-compliance/articleshow/78315069.cms?from=mdr [2]. Bansal, P. (2021), 'Big and Small Stories from India in the COVID19 Plot: Directions for a ‘Post Coronial’ Psychology', Integrative Psychological and Behavioral Science, 55 47–72, https://doi.org/10.1007/s12124-020-09585-6 [3]. Bavel, J, (2020), 'Using social and behavioural science to support COVID-19 pandemic response', Nature Human Behavior, 4, 460-471, https://www.nature.com/articles/s41562-020-0884-z [4]. Bhattacharya, P, (2020), 'The “Untold” Side of COVID-19: Social Stigma and Its Consequences in India', Indian Journal of Psychological Medicine, https://journals.sagepub.com/doi/full/10.1177/0253717620935578 [5]. Brittanica, (n.d), 'Theories of Collective Behavior', https://www.britannica.com/science/collective-behaviour/Theories-of-collective-behaviour [6]. CDC, (2021), 'Morbidity and Mortality Weekly Report', https://www.cdc.gov/mmwr/volumes/70/wr/mm7007e1.htm?s_cid=mm7007e1_x [7]. Henderson, E, (2020), 'Social norms can influence mask use behavior', News Medical Life Sciences, https://www.news-medical.net/news/20201028/Social-norms-can-influence-mask-use-behavior.aspx [8]. Jarry, J, (2020), 'Why Some People Choose Not to Wear a Mask', McGill Office for Science and Society, https://www.mcgill.ca/oss/article/covid-19-health/why-some-people-choose-not-wear-mask [9]. Jetten, J, et al, (2020), 'Collective Behavior Change is the Only Way We Can Stop the Spread of COVID-19', SagePub Blog, https://group.sagepub.com/blog/social-science-impact/collective-behavior-change-is-the-only-way-we-can-stop-the-spread-of-covid-19 [10]. Jin, S, et al (2021), 'Intergenerational conflicts of interest and prosocial behavior during the COVID-19 pandemic', Personality and Individual Differences, Volume 171, March 2021, https://www.sciencedirect.com/science/article/pii/S0191886920307261 [11]. Ledyard, JO, (1995), Public goods: A survey of experimental research, In J.H. Kagel, A.E. Roth (Eds.), The handbook of experimental economics, Princeton University Press (1995), pp. 111-194, https://resolver.caltech.edu/CaltechAUTHORS:20170823-160736011 [12]. Srikanth, SN (2020), 'The pandemic and the challenge of behaviour change', The Hindu, https://www.thehindu.com/opinion/op-ed/the-pandemic-and-the-challenge-of-behaviour-change/article31596370.ece [13]. Tewari, R, (2021), 'Poll rallies to Kumbh Mela — Modi-Shah’s conscience must take a look at latest Covid surge', The Print, https://theprint.in/opinion/politricks/poll-rallies-to-kumbh-mela-modi-shahs-conscience-must-take-a-look-at-latest-covid-surge/639526/ [14]. Van Lange, J. et al, (2013), 'The psychology of social dilemmas: A review', Organizational Behavior and Human Decision Processes, 120 (2), pp. 125 141, 10.1016/j.obhdp.2012.11.003 [15]. Worldometer covid-19 Tracker, (2021), https://www.worldometers.info/coronavirus/
Abstract: It is apparent that the Covid-19 pandemic has fundamentally changed the way in which societies across the world are functioning. As countries continue to battle the virus in subsequent waves, it is key to re-evaluate the measures which have been implemented and assess whether they have been successful. Among the most important measures is that of changing collective social behavior, in the form of social distancing, wearing masks, using sanitisers, etc. Despite the available information however, there have been several issues with noncompliance among the populace, especially in countries like India. This paper assesses the theoretical foundations of collective social behavior in response to situations of crisis and contextualises the theories in the Indian context. Analysing the particular cultural context of India, the paper stresses the importance of good collective social behavior, examines what could have been improved, and poses policy recommendations for better enforcement of such behavior through effective public policy enforcement.

IJSSER is Member of