IJSSER

Title: IMPACT OF COVID-19 ON RETAIL BUSINESS MODELS AND CONSUMER SENTIMENTS OF INDIA
Authors: Sarvagya Malik
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Sarvagya Malik Amity International School Noida
MLA 8 Malik, Sarvagya. "IMPACT OF COVID-19 ON RETAIL BUSINESS MODELS AND CONSUMER SENTIMENTS OF INDIA." Int. j. of Social Science and Economic Research, vol. 6, no. 7, July 2021, pp. 2590-2599, doi.org/10.46609/IJSSER.2021.v06i07.039. Accessed July 2021. APA 6 Malik, S. (2021, July). IMPACT OF COVID-19 ON RETAIL BUSINESS MODELS AND CONSUMER SENTIMENTS OF INDIA. Int. j. of Social Science and Economic Research, 6(7), 2590-2599. Retrieved from doi.org/10.46609/IJSSER.2021.v06i07.039 Chicago Malik, Sarvagya. "IMPACT OF COVID-19 ON RETAIL BUSINESS MODELS AND CONSUMER SENTIMENTS OF INDIA." Int. j. of Social Science and Economic Research 6, no. 7 (July 2021), 2590-2599. Accessed July, 2021. doi.org/10.46609/IJSSER.2021.v06i07.039.
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Abstract: Covid-19 has changed the perspective of human beings in many ways. It has led to difficult macroeconomic outcomes and a major change in consumer expectations and retail business operations. India declared complete lockdown of the nation and the shutting down of the economy led to non-availability of many goods and services. The country saw a sizeable impact on the retail industry and consumer sentiments due to the economic instability. This article looks at the impact of the pandemic on retail business models and consumer behaviour during the crisis.

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