International Journal of Social Science & Economic Research
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Title:
WHILE MUSIC IS KEEPING US ALIVE, HOW IS THE MUSIC INDUSTRY SURVIVING?

Authors:
NIPUN LOHIA

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NIPUN LOHIA
Class of 2020, Bachelors of Science in Business Administration , Darla Moore School of Business, University of South Carolina

MLA 8
LOHIA, NIPUN. "WHILE MUSIC IS KEEPING US ALIVE, HOW IS THE MUSIC INDUSTRY SURVIVING?" Int. j. of Social Science and Economic Research, vol. 5, no. 8, Aug. 2021, pp. 2713-2723, doi.org/10.46609/IJSSER.2021.v06i08.010. Accessed Aug. 2021.
APA 6
LOHIA, N. (2021, August). WHILE MUSIC IS KEEPING US ALIVE, HOW IS THE MUSIC INDUSTRY SURVIVING? Int. j. of Social Science and Economic Research, 5(8), 2713-2723. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i08.010
Chicago
LOHIA, NIPUN. "WHILE MUSIC IS KEEPING US ALIVE, HOW IS THE MUSIC INDUSTRY SURVIVING?" Int. j. of Social Science and Economic Research 5, no. 8 (August 2021), 2713-2723. Accessed August, 2021. https://doi.org/10.46609/IJSSER.2021.v06i08.010.

References

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[5]. Hall, Stefan (2020). This is how COVID-19 is affecting the music industry. [online] Available at: https://www.weforum.org/agenda/2020/05/this-is-how-covid-19-is-affecting-the-music- industry/ [Accessed 10th July 2021].
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Abstract:
Music has had a huge impact on everyone’s life, it is something that affects us without us even knowing. We all have our favorite songs or artists, all of us love going to concerts and physical events and listen to them up-close - though since the pandemic has restricted all of that, the music industry has been affected severely. It makes us wonder how the music industry survives and what it holds in the future, reports and recent analytics are willing to betthat music streaming services and (other suggestions) will have immense potential to pave the way for growth. The industry has directed its attention to music streaming services that have been in the making and gaining popularity for the past decade. This has been made possible in recent years through advancements in technology and a major shift in consumer behaviour since the pandemic. This research paper aims to critically analyse the growth of these streaming services, what this means for the future and how the music industry aims to survive globally as well as domestically. After discussing the impact of streaming services, this paper will provide recommendations on the future of the music industry in India and how the global scene and influence could help us grow further and reach a wider audience.

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