International Journal of Social Science & Economic Research
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Title:
PERFORMANCE OF INDIAN UNICORNS DURING PANDEMIC: HOW UNICORNS STARTUPS IN INDIA SURVIVED AND THRIVED DURING A PUBLIC HEALTH CRISIS

Authors:
Karan Khanna

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Karan Khanna
Kankam finance

MLA 8
Khanna, Karan. "PERFORMANCE OF INDIAN UNICORNS DURING PANDEMIC: HOW UNICORNS STARTUPS IN INDIA SURVIVED AND THRIVED DURING A PUBLIC HEALTH CRISIS." Int. j. of Social Science and Economic Research, vol. 6, no. 8, Aug. 2021, pp. 3003-3021, doi.org/10.46609/IJSSER.2021.v06i08.031. Accessed Aug. 2021.
APA 6
Khanna, K. (2021, August). PERFORMANCE OF INDIAN UNICORNS DURING PANDEMIC: HOW UNICORNS STARTUPS IN INDIA SURVIVED AND THRIVED DURING A PUBLIC HEALTH CRISIS. Int. j. of Social Science and Economic Research, 6(8), 3003-3021. Retrieved from doi.org/10.46609/IJSSER.2021.v06i08.031
Chicago
Khanna, Karan. "PERFORMANCE OF INDIAN UNICORNS DURING PANDEMIC: HOW UNICORNS STARTUPS IN INDIA SURVIVED AND THRIVED DURING A PUBLIC HEALTH CRISIS." Int. j. of Social Science and Economic Research 6, no. 8 (August 2021), 3003-3021. Accessed August, 2021. doi.org/10.46609/IJSSER.2021.v06i08.031.

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Abstract:
This paper endeavors to test whether the disruptive nature of startup Unicorns present in India remains consistent during a pandemic which brought the whole nation to a standstill. The momentous timing of this study, i.e., bathing in the aftermath of the much premonished second wave of Covid-19 pandemic, gives us an opportunity to especially put the two waves under a microscope and analyze in retrospect how the existing Unicorns performed and advanced, the factors which contributed to the stability or success, and the upsurge in the number of Unicorns in India amidst a crisis that hampered the supply as well as decimated the demand of goods and services not just India, but throughout the world. We further go on to establish the ‘Wormhole Jump’ phenomena and how it is relevant for Unicorns because of their fundamental characteristic – Creative Disruptors.

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