IJSSER

Title: MCALOO TIKKI: WHERE THE GLOBAL MEETS THE HYPER-LOCAL
Authors: Siddharth Mathur
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Siddharth Mathur The Ardee School
MLA 8 Mathur, Siddharth. "MCALOO TIKKI: WHERE THE GLOBAL MEETS THE HYPER-LOCAL." Int. j. of Social Science and Economic Research, vol. 6, no. 8, Aug. 2021, pp. 3073-3079, doi.org/10.46609/IJSSER.2021.v06i08.037. Accessed Aug. 2021. APA 6 Mathur, S. (2021, August). MCALOO TIKKI: WHERE THE GLOBAL MEETS THE HYPER-LOCAL. Int. j. of Social Science and Economic Research, 6(8), 3073-3079. Retrieved from doi.org/10.46609/IJSSER.2021.v06i08.037 Chicago Mathur, Siddharth. "MCALOO TIKKI: WHERE THE GLOBAL MEETS THE HYPER-LOCAL." Int. j. of Social Science and Economic Research 6, no. 8 (August 2021), 3073-3079. Accessed August, 2021. doi.org/10.46609/IJSSER.2021.v06i08.037.
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Abstract: Globalisation has increased the exchange of information and cultures, as well as the establishment of MNCs across the world. However, the downside of globalization can be best examined through the theory of McDonaldization as contemplated by the sociologist George Ritzer. This paper will examine the theoretical foundations of the theory of McDonaldization and examine the same through the lens of the establishment of McDonalds in India and introducing culturally adapted products such as the McAloo Tikki burger. This paper will examine other examples of such local adaptations and argue that these interactions between the global and the hyper-local or "glocalisation" is in fact an extended form of McDonaldization. This paper will pose recommendations for future research and study to better understand the effects of the influence of western corporations on local settings, and the drawbacks of seemingly progressive local variations. In doing so, this paper will draw upon Ritzer's updated theories, existing literature in the field, and practical examples of how corporations such as McDonalds have tailored their operations to suit local contexts.

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