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Title: ROLE OF BEHAVIORISTIC MARKETING AND WORKPLACE DIVERSITY IN IMPROVED PROFITABILITY AND DEVELOPMENT OUTCOMES FOR A SMALL BUSINESS
Authors: Falguni Parchanda
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Falguni Parchanda Student, Jesus and Mary College, University of Delhi New Delhi, 110018, India
MLA 8 Parchanda, Falguni. "ROLE OF BEHAVIORISTIC MARKETING AND WORKPLACE DIVERSITY IN IMPROVED PROFITABILITY AND DEVELOPMENT OUTCOMES FOR A SMALL BUSINESS." Int. j. of Social Science and Economic Research, vol. 6, no. 9, Sept. 2021, pp. 3272-3285, doi.org/10.46609/IJSSER.2021.v06i09.013. Accessed Sept. 2021. APA 6 Parchanda, F. (2021, September). ROLE OF BEHAVIORISTIC MARKETING AND WORKPLACE DIVERSITY IN IMPROVED PROFITABILITY AND DEVELOPMENT OUTCOMES FOR A SMALL BUSINESS. Int. j. of Social Science and Economic Research, 6(9), 3272-3285. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i09.013 Chicago Parchanda, Falguni. "ROLE OF BEHAVIORISTIC MARKETING AND WORKPLACE DIVERSITY IN IMPROVED PROFITABILITY AND DEVELOPMENT OUTCOMES FOR A SMALL BUSINESS." Int. j. of Social Science and Economic Research 6, no. 9 (September 2021), 3272-3285. Accessed September, 2021. https://doi.org/10.46609/IJSSER.2021.v06i09.013.
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Abstract: The main purpose of this research is to examine the impact of workforce diversity and behavioristic practices on the productivity of a small business based on previous researches. It draws on a fine thread amongst the three aspects that have often been reviewed independently. The attention is focused on the question, "How can implementing Behaviorism and Workplace Diversity improve profitability and development outcomes through innovation in practices of small businesses?" Taking into account these relationships, the paper examines its link to the growth and development of a small business. The analysis suggests that a balance between traditional and modernized business practices is essential so as to provide the employees with flexibility and autonomy without compromising on professionalism. Small and large companies have different advantages and drawbacks when it comes to implementing behavioristic methods in its operations and marketing, but small businesses provide a more conducive work environment for the same as they are not restricted to the knowledge of large-scale production, but require commitment and efficiency from their employees, which can be ensured through inclusion of a diverse workforce.

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