IJSSER

Title: E-BUSINESS INNOVATIVE MARKETING STRATEGY
Authors: Yiyi Ao
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Yiyi Ao Tesla STEM High School, Washington
MLA 8 Ao, Yiyi. "E-BUSINESS INNOVATIVE MARKETING STRATEGY." Int. j. of Social Science and Economic Research, vol. 6, no. 9, Sept. 2021, pp. 3307-3321, doi.org/10.46609/IJSSER.2021.v06i09.016. Accessed Sept. 2021. APA 6 Ao, Y. (2021, September). E-BUSINESS INNOVATIVE MARKETING STRATEGY. Int. j. of Social Science and Economic Research, 6(9), 3307-3321. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i09.016 Chicago Ao, Yiyi. "E-BUSINESS INNOVATIVE MARKETING STRATEGY." Int. j. of Social Science and Economic Research 6, no. 9 (September 2021), 3307-3321. Accessed September, 2021. https://doi.org/10.46609/IJSSER.2021.v06i09.016.
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Abstract: Several Amazon and Alibaba e-commerce marketing methods will be examined and contrasted in this study report. The study's goal is to figure out how these e-commerce marketing tactics have been so successful. Jeff Bezos started Amazon on July 5, 1994, in Bellevue, Washington, as an online retailer, e-book publisher, Internet service provider, and convenience store. Alibaba is a Chinese e-commerce firm started by Jack Ma in Hangzhou on April 4, 1999. This study attempts to analyze three marketing methods used by each business - Alibaba's marketing mix and B2B/B2C, and Amazon's B2B/B2C and advertising services - to better understand their ecommerce marketing strategies. Analyzing secondary data using quantitative research methodologies and analytical reports will be used to compare the marketing mix. The marketing mix is one of Alibaba's most effective marketing tactics. A marketing mix is a set of activities or tactics that a business promotes its brands or goods. An online pricing strategy is a thorough plan for establishing how to price products online to optimize sales and profits while remaining competitive. Amazon's pricing strategy enables them to modify prices faster than Walmart, Target, Best Buy, and Toys R Us. Alibaba used to be more focused on B2B and is now more focused on B2C. In contrast, Amazon is more focused on the B2C market.

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