IJSSER

Title: ESTABLISHING THE RISE AND CONSOLIDATION OF E-COMMERCE PLATFORMS IN THE AFTERMATH OF COVID-19 THROUGH A CASE STUDY OF VRIDDHY APP
Authors: Raghav Makrani
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Raghav Makrani Vivekananda Institute Of Professional Studies
MLA 8 Makrani, Raghav. "ESTABLISHING THE RISE AND CONSOLIDATION OF E-COMMERCE PLATFORMS IN THE AFTERMATH OF COVID-19 THROUGH A CASE STUDY OF VRIDDHY APP." Int. j. of Social Science and Economic Research, vol. 6, no. 10, Oct. 2021, pp. 4136-4141, doi.org/10.46609/IJSSER.2021.v06i10.038. Accessed Oct. 2021. APA 6 Makrani, R. (2021, October). ESTABLISHING THE RISE AND CONSOLIDATION OF E-COMMERCE PLATFORMS IN THE AFTERMATH OF COVID-19 THROUGH A CASE STUDY OF VRIDDHY APP. Int. j. of Social Science and Economic Research, 6(10), 4136-4141. Retrieved from doi.org/10.46609/IJSSER.2021.v06i10.038 Chicago Makrani, Raghav. "ESTABLISHING THE RISE AND CONSOLIDATION OF E-COMMERCE PLATFORMS IN THE AFTERMATH OF COVID-19 THROUGH A CASE STUDY OF VRIDDHY APP." Int. j. of Social Science and Economic Research 6, no. 10 (October 2021), 4136-4141. Accessed October, 2021. doi.org/10.46609/IJSSER.2021.v06i10.038.
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Abstract: The accompanying paper is a joint investigation of the co-option of electronic business and traditional commerce and the impact of COVID-19 on e-commerce. The year 2020 will go down in history, because of the CoronaVirus pandemic (COVID-19) which influenced our lives in every possible aspect. The economy will never go back to being the same as it was before COVID-19. Our country went into complete lockdown starting in March 2020. On March 23, the first day of the lockdown, almost all services and industries were suspended. Offline shopping and physical proximity have turned risky and in some cases, even proved fatal. This attracted shoppers to take advantage of internet technology and e-commerce ventures by shopping online. Therefore, there is a need to understand the influence of the pandemic on the online buying behaviour of customers. The objectives of this study are to explore the drivers behind Eshopping in the scenario of the still ongoing COVID-19 pandemic as well as to understand customers’ preferred products online after the pandemic.

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