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Title: SOAPOLOGY - A BUSINESS COMPARATIVE ANALYSIS REPORT ON TWO LEADING INDIAN SOAP MANUFACTURING BRANDS
Authors: Sidhant Gupta
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Sidhant Gupta Sat Paul Mittal School, Ludhiana, India
MLA 8 Gupta, Sidhant. "SOAPOLOGY - A BUSINESS COMPARATIVE ANALYSIS REPORT ON TWO LEADING INDIAN SOAP MANUFACTURING BRANDS." Int. j. of Social Science and Economic Research, vol. 6, no. 12, Dec. 2021, pp. 4897-4915, doi.org/10.46609/IJSSER.2021.v06i11.029. Accessed Dec. 2021. APA 6 Gupta, S. (2021, December). SOAPOLOGY - A BUSINESS COMPARATIVE ANALYSIS REPORT ON TWO LEADING INDIAN SOAP MANUFACTURING BRANDS. Int. j. of Social Science and Economic Research, 6(12), 4897-4915. Retrieved from doi.org/10.46609/IJSSER.2021.v06i11.029 Chicago Gupta, Sidhant. "SOAPOLOGY - A BUSINESS COMPARATIVE ANALYSIS REPORT ON TWO LEADING INDIAN SOAP MANUFACTURING BRANDS." Int. j. of Social Science and Economic Research 6, no. 12 (December 2021), 4897-4915. Accessed December, 2021. doi.org/10.46609/IJSSER.2021.v06i11.029.
References [1]. Dabur Founder \| Dabur https://www.dabur.com/amp/in/en-us/about/leadership/our-founder [2]. SWOT analysis of Dabur - Dabur SWOT analysis & Internal analysis https://www.marketing91.com/swot-analysis-dabur/ [3]. Dabur Sanitize Germ Protection Soap launches campaign to raise awareness about hand washing on Global Hand Washing Day https://www.dabur.com/amp/in/en-us/media/dabur-sanitize-germ- protection-soap-launches-campaign-to-raise-awareness-about-hand-washing-on-global-hand- washing-day [4]. One of the Best Ayurvedic Companies in India \| Dabur https://www.dabur.com/amp/ [5]. Dabur India Company History - Business Standard News \| Page 1 https://www.business- standard.com/company/dabur-india-3392/information/company-history [6]. Forbes India - Raj Super White: How The Bansal Brothers Painted The Town White https://www.forbesindia.com/article/regional-goliaths/raj-super-white-how-the-bansal-brothers- painted-the-town-white/66509/1 [7]. Raj Soap http://www.rajsuperwhite.com/soap.php?prod=5
Abstract: In order to acquire knowledge outside the classroom and widen my horizons in the field of real life business development activities, I conducted a comparative analysis report on two prominent Indian soap manufacturing brands namely - Dabur India Limited a national soap brand & Raj Industries a regional soap brand. The main focus of the study was to gain an insight into the business histories of these firms, examine their business strategies and marketing techniques, learn about their multiple product ranges and then finally I self-designed a SWOT analysis for the market brand assessment. I had the opportunity to interview the Managing Partner of Raj Industries and learn through his varied professional experiences. I transcribed and compiled the interview inputs into this research paper. This white paper concludes with a section that highlights my learning related to this study.

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