International Journal of Social Science & Economic Research
Submit Paper

Title:
THE DETERMINANTS OF INTERNATIONAL STUDENTS’ SATISFACTION IN THE CONTEXT OF UNIVERSITY EDUCATION PROGRAMS

Authors:
Youba Minta and Amadou Dia

|| ||

Youba Minta and Amadou Dia
Faculte des Sciences Economiques et de Gestion de Bamako, Mali

MLA 8
Minta, Youba, and Amadou Dia. "THE DETERMINANTS OF INTERNATIONAL STUDENTS' SATISFACTION IN THE CONTEXT OF UNIVERSITY EDUCATION PROGRAMS." Int. j. of Social Science and Economic Research, vol. 6, no. 3, Mar. 2021, pp. 787-805, doi:10.46609/IJSSER.2021.v06i03.003. Accessed Mar. 2021.
APA 6
Minta, Y., & Dia, A. (2021, March). THE DETERMINANTS OF INTERNATIONAL STUDENTS' SATISFACTION IN THE CONTEXT OF UNIVERSITY EDUCATION PROGRAMS. Int. j. of Social Science and Economic Research, 6(3), 787-805. doi:10.46609/IJSSER.2021.v06i03.003
Chicago
Minta, Youba, and Amadou Dia. "THE DETERMINANTS OF INTERNATIONAL STUDENTS' SATISFACTION IN THE CONTEXT OF UNIVERSITY EDUCATION PROGRAMS." Int. j. of Social Science and Economic Research 6, no. 3 (March 2021), 787-805. Accessed March, 2021. doi:10.46609/IJSSER.2021.v06i03.003.

References

[1]. Aminuzzaman, M. S. (2008). Quality Issues of Higher Education in Bangladesh, available at
[2]. www.international.ac.uk
[3]. Andaleeb, S. S. (2003). Rejuvenating the nation’s higher education system. Proceeding of the
[4]. workshop organized by International University of Business Agriculture and Technology, Dhaka, Bangladesh.
[5]. Adee, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), 528–540. https://doi.org/doi:10.1108/03090569710176655
[6]. Angell, R. J., Heffernan, T. W., & Megicks, P. (2008). Service quality in postgraduate education. Quality Assurance in Education. https://doi.org/10.1108/09684880810886259
[7]. Annamdevula, S., & Bellamkonda, R. S. (2012). Development of HiEdQUAL for measuring service quality in Indian higher education sector. International Journal of Inovation, Management and Technology.
[8]. Arambewela, R., & Hall, J. (2009). An empirical model of international student satisfaction. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/13555850910997599
[9]. Argenti, P. A., & Druckenmiller, B. (2004). Reputation and the Corporate Brand. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1540005
[10]. Awwad, M. S. (2012). An application of the American Customer Satisfaction Index (ACSI) in the Jordanian mobile phone sector. TQM Journal. https://doi.org/10.1108/17542731211270098
[11]. Azoury, N., Daou, L., & Khoury, C. EL. (2014). University image and its relationship to student satisfaction- case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1–8. https://doi.org/10.1016/j.ism.2014.07.001
[12]. Buttle, F. (1996). SERVQUAL: review, critique, research agenda. European Journal of Marketing. https://doi.org/10.1108/03090569610105762
[13]. Carmeli, A., & Tishler, A. (2005). Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1540236
[14]. Carricano, M., & Poujol, F. (2010). Analyse de donne?es avec SPSS.
[15]. Davidson, H., Keegan, W. J., & Brill, E. A. (2012). Offensive marketing: An action guide to gaining competitive advantage. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. https://doi.org/10.4324/9780080473628
[16]. DeShields, O. W., Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: Applying Herzberg’s two-factor theory. International Journal of Educational Management. https://doi.org/10.1108/09513540510582426
[17]. Ekinci, Y., Prokopaki, P., & Cobanoglu, C. (2003). Service quality in Cretan accommodations: Marketing strategies for the UK holiday market. International Journal of Hospitality Management. https://doi.org/10.1016/S0278-4319(02)00072-5
[18]. Evrard, Y., Pras, B., & Roux, E. (2000). Market?: Études et recherches en marketing. Dunod.
[19]. Firdaus, A. (2006). The development of HEdPERF: a new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies. https://doi.org/10.1111/j.1470-6431.2005.00480.x
[20]. Fombrun, Charles J.; van Riel, C. B. M. (2004). Fame & Fortune: How Successful Companies Build Winning Reputations. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1540007
[21]. Ford, J. B., Joseph, M., & Joseph, B. (1999). Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing. https://doi.org/10.1108/08876049910266068
[22]. Fornell, C. (1992). A National Customer Satisfaction Barometer. The Swedish Experience. Journal of Marketing.
[23]. Fornell, Claes, & Larcker, D. F. (2006). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research. https://doi.org/10.2307/3151312
[24]. Gavard-Perret, M.-L., Gotteland, D., Haon, C., & Jolibert, A. (2012). Méthodologie de la recherche en sciences de gestion Réussir son mémoire ou sa thèse. Pearson France.
[25]. Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising. https://doi.org/10.1080/00913367.2000.10673616
[26]. Gronroos, C. (1984). A Service Quality Model and its Marketing Implications. European Journal of Marketing. https://doi.org/10.1108/EUM0000000004784
[27]. Hair, J. F., Bush, R. P., & Ortinau, D. J. (2003). Marketing research: Within a changing information environment. Journal of Product Innovation Management. https://doi.org/10.1111/j.0737-6782.2005.00098.x
[28]. Ham, L., & Hayduk, S. (2003). Gaining Competitive Advantages in Higher Education: Analyzing the Gap between Expectations and Perceptions of Service Quality. International Journal of Value - Based Management.
[29]. Hanaysha, J., Abdullah, H., & Warokka, A. (2012). Service Quality and Students’ Satisfaction at Higher Learning Institutions: The Competing Dimensions of Malaysian Universities’ Competitiveness. The Journal of Southeast Asian Research. https://doi.org/10.5171/2011.855931
[30]. Lee, M. C., & Hwan, I. S. (2005). Relationships among Service Quality , Customer Satisfaction and Profitability in the Taiwanese Ban ... International Journal of Management.
[31]. Mihanovi?, Z., Batini?, A. B., & Pavi?i?, J. (2019). THE LINK BETWEEN STUDENTS’ SATISFACTION WITH FACULTY, OVERALL STUDENTS’ SATISFACTION WITH STUDENT LIFE AND STUDENT PERFORMANCES. Review of Innovation and Competitiveness. https://doi.org/10.32728/ric.2016.21/3
[32]. Munteanu, C., Ceobanu, C., Bobâlc?, C., & Anton, O. (2010). An analysis of customer satisfaction in a higher education context. International Journal of Public Sector Management. https://doi.org/10.1108/09513551011022483
[33]. Navarro, M. M., Iglesias, M. P., & Torres, P. R. (2005). A new management element for universities: Satisfaction with the offered courses. International Journal of Educational Management. https://doi.org/10.1108/09513540510617454
[34]. Nguyen, N., & Leblanc, G. (1998). The mediating role of corporate image on customers’ retention decisions: An investigation in financial services. International Journal of Bank Marketing. https://doi.org/10.1108/02652329810206707
[35]. Nunnally, J., & Bernstein, I. (1994). Psychometric Theory, 3rd edn, 1994. McGraw-Hill, New York. https://doi.org/10.1177/014662169501900308
[36]. Oliver R.L. (1977). Effect of Expectation and Disconfirmation on Postexposure Product Evaluations: An Alternative Interpretation. Journal of Applied Psychology.
[37]. Palacio, A. B., Meneses, G. D., & Pérez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration. https://doi.org/10.1108/09578230210440311
[38]. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Jorunal of Retailing. https://doi.org/10.1016/S0148-2963(99)00084-3
[39]. Rashed Osman, A., Surya Saputra, R., Saha, J., & Professor, A. (2017). DETERMINANTS OF STUDENT SATISFACTION IN THE CONTEXT OF HIGHER EDUCATION: A COMPLETE STRUCTURAL EQUATION MODELING APPROACH. British Journal of Marketing Studies.
[40]. Risch-Rodie, A., & Schultz Kleine, S. (2000). Customer Participation in Services Production and Delivery. In Handbook of Services Marketing and Management.
[41]. Saima Saleem, S., Moosa, K., Imam, A., & Ahmed Khan, R. (2017). Service Quality and Student Satisfaction: The Moderating Role of University Culture, Reputation and Price in Education Sector of Pakistan. Iranian Journal of Management Studies, 10(1), 237–258. https://doi.org/10.22059/ijms.2017.217335.672304
[42]. Sapri, M., & Finch, E. (2009). Factors That Influence Student’s Level of Satisfaction With Regards To Higher Educational Facilities Services. Malaysian Journal of Real Estate.
[43]. Saurina, C., & Coenders, G. (2002). Predicting Overall Service Quality: A Structural Equation Modelling Approach. Developments in Social Science Methodology.
[44]. Srikanthan, G., & Dalrymple, J. (2003). Developing alternative perspectives for quality in higher education. International Journal of Educational Management. https://doi.org/10.1108/09513540310467804
[45]. Sumaedi, S., Bakit, I. G. M. Y., & Metasari, N. (2011). The Effect of Students’ Perceived Service Quality and Perceived Price on Student Satisfaction. Management Science and Engineering.
[46]. Thomas, E. H., & Galambos, N. (2004). What satisfies students? Mining student-opinion data with regression and decision tree analysis. Research in Higher Education. https://doi.org/10.1023/B:RIHE.0000019589.79439.6e
[47]. Ting, L. H., Boo, H. C., & Othman, M. (2011). Development of service quality dimensions in Malaysia - The case of a multicultural society. SEGi Review.
[48]. Usman, A. (2014). The Impact of Service Quality on Students’ Satisfaction in Higher Education Institutes of Punjab. Journal of Management Research. https://doi.org/10.5296/jmr.v2i2.418
[49]. Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2010). Services Marketing Strategy. In Wiley International Encyclopedia of Marketing. https://doi.org/10.1002/9781444316568.wiem01055

Abstract:
The aim of this study is to examine international student's satisfaction in the sustainability of higher education in China. The study focuses on the components as service quality, program quality and university reputation. Students' response was measured through an adapted questionnaire on a 5-point Likert scale. The study was conducted by taking a sample of 320 respondents. The results of hierarchical regression analysis reveal that all attributes have significant and positive impact on international student's satisfaction in higher education in China. In addition, the study has provided important insights into service quality, program quality and university reputation in the body of higher education. However, campus infrastructure and social life and course administration are the most influential factors respectively for service quality and program quality. In this study, some limitations and implications are presented at the end of the conclusion of this study.

IJSSER is Member of