Title: COMPARATIVE ANALYSISOF AFFILIATE MARKETING PROGRAM
OF FLIPKART AND AMAZONINDIA
Authors: Mr. Arpan Sen
, Prof. Sneha Kanade
|| ||
Mr. Arpan Sen1
, Prof. Sneha Kanade2 1. MBA , Garden City University, Bangalore, India 2. Assistant Professor , School of Commerce and Management, Garden City University
Bangalore, India
MLA 8 Sen, Mr. Arpan, and Prof. Sneha Kanade. "COMPARATIVE ANALYSISOF AFFILIATE MARKETING PROGRAM OF FLIPKART AND AMAZONINDIA." Int. j. of Social Science and Economic Research, vol. 6, no. 4, Apr. 2021, pp. 1165-1173, doi.org/10.46609/IJSSER.2021.v06i04.0034. Accessed Apr. 2021. APA 6 Sen, M., & Kanade, P. (2021, April). COMPARATIVE ANALYSISOF AFFILIATE MARKETING PROGRAM OF FLIPKART AND AMAZONINDIA. Int. j. of Social Science and Economic Research, 6(4), 1165-1173. Retrieved from https://doi.org/10.46609/IJSSER.2021.v06i04.0034 Chicago Sen, Mr. Arpan, and Prof. Sneha Kanade. "COMPARATIVE ANALYSISOF AFFILIATE MARKETING PROGRAM OF FLIPKART AND AMAZONINDIA." Int. j. of Social Science and Economic Research 6, no. 4 (April 2021), 1165-1173. Accessed April, 2021. https://doi.org/10.46609/IJSSER.2021.v06i04.0034.
References [1]. Amazon India. (2021). Advertising Fee Schedule: Amazon Associates. Retrieved from Amazon Associates: https://affiliate-program.amazon.in/help/operating/schedule/ref=amb_link_1WE1Uz6ISLayK8hZdE_Jxg_4?pf_rd_p=a4f3c8dd-3ab1-4aca-b960-dd602e857962
[2]. Amazon India. (2021). Topic: Reports. Retrieved from Amazon Associate Program: https://affiliate-program.amazon.in/welcome/topic/reports
[3]. Amazon India. (2021). Topic: Tools. Retrieved from Amazon Associates: https://affiliate-program.amazon.in/welcome/topic/tools
[4]. Digital Dhairya. (2019, February 18). Retrieved from Digital Dhairya: https://digitaldhairya.com/flipkart-vs-amazon/
[5]. Enfroy, A. (2020). Blog: Affiliate Marketing. Retrieved from Bigcommerce: https://www.bigcommerce.com/blog/affiliate-marketing/#how-does-affiliate-marketing-work
[6]. Flipkart.com. (2021). Commissions. Retrieved from Flipkart Affiliate: https://affiliate.flipkart.com/commissions
[7]. Flipkart.com. (2021). Tools: Affiliate Tools Info. Retrieved from Flipkart Affiliate: https://affiliate.flipkart.com/tools/affiliate-tools-info
[8]. Kanuj. (2020, May 26). Blogging. Retrieved from Profound Blogger: https://profoundblogger.com/flipkart-vs-amazon-india-affiliate-program/
[9]. Kritish. (2018, October 23). Blog. Retrieved from Money 24hr: https://money24hr.com/amazon-vs-flipkart-affiliate-program/
[10]. Prabhu, S., & Satpathy, T. (2015, February). Affiliate Marketing’s Future in India. Retrieved from https://sciresol.s3.us-east-2.amazonaws.com/IJST/Articles/2015/Issue-Supplementary-4/Article34.pdf
[11]. Sudhakar, K. F., & Habeeb, S. (2016, September). Retrieved from http://publications.anveshanaindia.com/wp-content/uploads/2016/09/A-COMPARATIVE-STUDY-BETWEEN-FLIPKART-AND-AMAZON-INDIA.pdf
Abstract: Affiliate marketing has become the most important strategy for any online business. It’s a
framework that helps businesses to collaborate and sustain in longer run. This is basically a
performance-based marketing, the more visitors or customers you provide a company, the more
commission one gets. These innovative business models will create an opportunity for small
businesses and individuals in generating earnings. This research article explores the affiliate
marketing strategies of Amazon and Flipkart.
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