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Title: SPORTSARE KEEPING USALIVE- BUT HOWARE THEY KEEPING ALIVE?
Authors: Nirvaan Agarwal
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Nirvaan Agarwal Delhi public school Agra, D-538, Kamla Nagar, Agra, 282005
MLA 8 Huu, Nguyen Duc. "SPORTSARE KEEPING USALIVE- BUT HOWARE THEY KEEPING ALIVE?" Int. j. of Social Science and Economic Research, vol. 6, no. 5, May 2021, pp. 1438-1446, doi.org/10.46609/IJSSER.2021.v06i05.005. Accessed May 2021. APA 6 Huu, N. (2021, May). SPORTSARE KEEPING USALIVE- BUT HOWARE THEY KEEPING ALIVE? Int. j. of Social Science and Economic Research, 6(5), 1438-1446. Retrieved from doi.org/10.46609/IJSSER.2021.v06i05.005 Chicago Huu, Nguyen Duc. "SPORTSARE KEEPING USALIVE- BUT HOWARE THEY KEEPING ALIVE?" Int. j. of Social Science and Economic Research 6, no. 5 (May 2021), 1438-1446. Accessed May, 2021. doi.org/10.46609/IJSSER.2021.v06i05.005.
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Abstract: Though India boasts to be the inventor of multiple sports like Kho- Kho, Kabaddi, Ludo, Chess and even Badminton, the game of Cricket has a much larger market share within the country. The latest take on the game “The Indian Premier League” or IPL itself is estimated to be $862.5 million worth in the Cricket industry which is almost 75% of the total Cricket revenue of $1.9 billion within the country. The sport accounts for 85% of the total sports earnings within the country, being the highest contributor of review putting Football and Kabaddi. The IPL, since introduced in 2008, redefined the sports industry within India, introducing the Premier league games format. This helped rejuvenate other smaller sports like Kabaddi, Badminton and Football to formulate their League format games attracting additional earnings via sponsorships, broadcast rights, ticket and merchandise sales. As the Ministry of Home Affairs imposed a nationwide lockdown in India to battle the surging CoronaVirus cases within the country on 24th March 2020. Though the MHA allowed sports events to continue post-May 18th 2020, spectators were not allowed to attend the matches. One of the major consequences of the spread of the coronavirus has been the cancellation or postponement of major sports events which were scheduled to be held in 2020, eg. the I -League (2nd Division Football League of India), firstly postponing their matches, then suspending and finally canceling the tournament for the year.

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