Siddhi Poddar
The Cathedral and John Connon School

MLA 8
Poddar, Siddhi. "INDIAN UNICORN STARTUPS AND THE FACTORS CONTRIBUTING TO THEIR SUCCESS: AN IN-DEPTH ANALYSIS OF PAYTM, NYKAA, AND SWIGGY." Int. j. of Social Science and Economic Research, vol. 7, no. 6, June 2022, pp. 1669-1687, doi.org/10.46609/IJSSER.2022.v07i06.015. Accessed June 2022.
APA 6
Poddar, S. (2022, June). INDIAN UNICORN STARTUPS AND THE FACTORS CONTRIBUTING TO THEIR SUCCESS: AN IN-DEPTH ANALYSIS OF PAYTM, NYKAA, AND SWIGGY. Int. j. of Social Science and Economic Research, 7(6), 1669-1687. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i06.015
Chicago
Poddar, Siddhi. "INDIAN UNICORN STARTUPS AND THE FACTORS CONTRIBUTING TO THEIR SUCCESS: AN IN-DEPTH ANALYSIS OF PAYTM, NYKAA, AND SWIGGY." Int. j. of Social Science and Economic Research 7, no. 6 (June 2022), 1669-1687. Accessed June, 2022. https://doi.org/10.46609/IJSSER.2022.v07i06.015.

References

[1]. Chaudhari, Meghasham.”Indian Startups - challenges and opportunities.” 2021. Pp.3 -8.
[2]. “Unicorn (Finance).” Wikipedia, Wikimedia Foundation, 4 Apr. 2022, https://en.wikipedia.org/wiki/Unicorn_(finance).
[3]. Sabrina Korreck, “The Indian Startup Ecosystem: Drivers, Challenges and Pillars of Support”, ORF Occasional Paper No. 210, September 2019, Observer Research Foundation.
[4]. Tripathi, Dr. Neeta, and Singh, Dhruv Pratap. “Indian Unicorns and Covid 19: An Assessment and Prospects.” ARTHAVAAN: A Peer-Reviewed Refereed Journal in Commerce and Management , vol. 4, Bharati College, Delhi, Delhi, 2021, pp. 55–66, https://www.bharaticollege.du.ac.in/images/media/IM-3337-BC.pdf#page=64. Accessed 12 Jan. 2022.
[5]. Aggarwal, Saumya, and Gupta, Pooja. “Study of Unicorn Start-Ups Management and Profitability.” SSRN, 7 Sept. 2018, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3245938.
[6]. Dellermann, Dominik and Lipusch, Nikolaus and Ebel, Philipp and Popp, Karl Michael and Leimeister, Jan Marco, Finding the Unicorn: Predicting Early Stage Startup Success Through a Hybrid Intelligence Method (December 10, 2017). Dellermann, D.; Lipusch, N.; Ebel, P.; Popp, K. M. & Leimeister, J. M. (2017):Finding the Unicorn: Predicting Early Stage Startup Success through a Hybrid Intelligence Method. In: International Conference on Information Systems (ICIS). Seoul, South Korea., Available at SSRN: https://ssrn.com/abstract=3159123 or http://dx.doi.org/10.2139/ssrn.3159123
[7]. Banerjee, Ramyawrik. “How Does Paytm Make Money: Business Model.” The Strategy Story, 4 Jan. 2022, https://thestrategystory.com/2022/01/04/how-does-paytm-make-money-business-model/.
[8]. Iyer, Priyanka. “Decoding IPO-Bound Paytm's Business Model: How Does It Earn Money?” Moneycontrol, 28 Oct. 2021, https://www.moneycontrol.com/news/business/ipo/decoding-ipo-bound-paytms-business-model-how-does-it-earn-money-7644711.html.
[9]. Team, Editorial. “Five Reasons Why Paytm Is Miles Ahead of Its Rivals.” Finextra Research, Finextra, 20 Jan. 2017, https://www.finextra.com/blogposting/13576/five-reasons-why-paytm-is-miles-ahead-of-its-rivals.
[10]. Gupta, S K. “Swiggy Business Model (2022): How Does Swiggy Make Money.” Business Strategy Hub, 20 Jan. 2022, https://bstrategyhub.com/swiggy-business-model-how-does-swiggy-make-money/.
[11]. Baisya, Rajat K. “Indian Unicorns in Food Sector - Zomato and Swiggy.” Processed Food Industry - B2B Magazine, 29 Nov. 2021, https://www.pfionline.com/indian-unicorns-in-food-sector-zomato-and-swiggy/.
[12]. Sen, Anirban. “How Swiggy Became India's Fastest Unicorn.” Livemint, 2 Aug. 2018, https://www.livemint.com/Companies/NsVFwJMvONZm8qEDJuGoOM/How-Swiggy-became-Indias-fastest-unicorn.html.
[13]. Singal, Aastha. “Decoding Swiggy, the Unfathomable Story.” Entrepreneur, Entrepreneur India, 23 Dec. 2018, https://www.entrepreneur.com/article/325292.
[14]. Meenakshi, N. and Sinha, A. (2019), "Food delivery apps in India: wherein lies the success strategy?", Strategic Direction, Vol. 35 No. 7, pp. 12-15. https://doi.org/10.1108/SD-10-2018-0197.
[15]. Singh, Tanvir. “Swiggy Business Model - See How They Make Money and Replicate It.” JungleWorks, 24 June 2021, https://jungleworks.com/swiggy-business-model-explained-2/.
[16]. Wikipedia contributors. "Swiggy." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 3 May. 2022. Web. 18 January. 2022.
[17]. Sathaye, Jaya. “Swiggy CRM for Business Growth & Customer Satisfaction.” EC Infosolutions, 7 Sept. 2021, https://ecinfosolutions.com/swiggy-crm/.
[18]. Banerjee, Anik, and Purbalee Datta. “Nykaa Success Story: Business Model: Revenue Model.” StartupTalky, StartupTalky, 5 May 2022, https://startuptalky.com/nykaa-success-story/.
[19]. Singh, Tushar Deep. “How Falguni Nayar Built NYKAA to Stand out from the Crowd.” The Economic Times, 12 Nov. 2021, https://economictimes.indiatimes.com/tech/startups/who-is-falguni-nayar-indias-richest-self-made-woman/articleshow/87629451.cms.
[20]. Wikipedia contributors. "Nykaa." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 11 May. 2022. Web. 19 January. 2022.
[21]. Banerjee, Anik, and Arbaz Sayed. “List of 103 Unicorn Startups in India: Top Unicorns in India.” StartupTalky, StartupTalky, 21 June 2022, https://startuptalky.com/top-unicorn-startups-india/.