References
[1]. Behavioral economics.com, (2021), ‘Altruism’, https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/altruism/#:~:text=According%20to%20neoclassical%20economics%2C%20rational,altruistically%20(Rushton%2C%201984).
[2]. Dong, P, and Tsai, C, (2018) ,"The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 194-198.
[3]. Dureja, B, (2020), ‘P2P lending may solve India’s problem of financial inclusion but success depends on these key areas’, Financial Express, https://www.financialexpress.com/industry/sme/cafe-sme/msme-fin-p2p-lending-may-solve-indias-problem-of-financial-inclusion-but-success-depends-on-these-key-areas/1927750/
[4]. Getz, L, and Marbacher, L, (2019), ‘Altruism can be good for business, as these companies show’, World Economic Forum, https://www.weforum.org/agenda/2019/10/altruism-good-for-business-companies/
[5]. Grimalda, G, et al, (2021), ‘Exposure to COVID-19 is associated with increased altruism, particularly at the local level’, Scientific Reports, Vol. 11, https://www.nature.com/articles/s41598-021-97234-2
[6]. Jain, M, (2020), ‘What is the Shared Economy? Definition, Types, and Examples’, Moneyclub, https://moneyclubber.com/blog/what-is-the-shared-economy/
[7]. Kings College London, (2021), P’andemic 'triggered increase in altruism and reciprocity' across Europe’, https://www.kcl.ac.uk/news/pandemic-triggered-increase-in-altruism-and-reciprocity-across-europe
[8]. Klimecki, O, et al, (2016), ‘Empathy promotes altruistic behavior in economic interactions’, Scientific Reports, Vol.6, https://www.nature.com/articles/srep31961
[9]. Kotiswaran, P, (2021), ‘An Ode to Altruism’, Economic and Political Weekly, Vol. 56, Issue No. 36, https://www.epw.in/journal/2021/36/special-articles/ode-altruism.html
[10]. Ming Tan, T, et al, (2022), ‘How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values’, Technological Forecasting and Social Change, Vol. 176, https://www.sciencedirect.com/science/article/pii/S0040162521008635
[11]. PTI, (2020), ‘Shared economy in India to be USD 2 billion industry by 2020-end: Maple Capital’, The Economic Times, https://economictimes.indiatimes.com/news/economy/indicators/shared-economy-in-india-to-be-usd-2-billion-industry-by-2020-end-maple-capital/articleshow/74337786.cms
[12]. Rao, D, (2020), ‘India is well poised to lead the curve on shared economy’, India Business and Trade, https://www.tpci.in/indiabusinesstrade/blogs/india-is-well-poised-to-lead-the-curve-on-shared-economy/
[13]. Ratilla, M, Kumar Dey, S, & Chovancová, M, (2021), ‘The sharing economy and the antecedents of resource sharing intentions: Evidence from a developing country’, Cogent Business & Management, 8:1, DOI: 10.1080/23311975.2021.1997245
[14]. Singer, P, (2015), ‘Can we really be motivated by altruism?’, World Economic Forum, https://www.weforum.org/agenda/2015/04/can-we-really-be-motivated-by-altruism
[15]. Yaraghi, N, and Ravi, S, (2017), ‘The Current and Future State of the Sharing Economy’, https://www.brookings.edu/wp-content/uploads/2016/12/sharingeconomy_032017final.pdf