International Journal of Social Science & Economic Research
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Title:
IMPACT OF ADVERTISEMENT ON CONSUMER PREFERENCE

Authors:
Avani Jindal and Himanshi Gupta

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Avani Jindal and Himanshi Gupta
welham girls school

MLA 8
Jindal, Avani, and Himanshi Gupta. "IMPACT OF ADVERTISEMENT ON CONSUMER PREFERENCE." Int. j. of Social Science and Economic Research, vol. 7, no. 8, Aug. 2022, pp. 2590-2603, doi.org/10.46609/IJSSER.2022.v07i08.017. Accessed Aug. 2022.
APA 6
Jindal, A., & Gupta, H. (2022, August). IMPACT OF ADVERTISEMENT ON CONSUMER PREFERENCE. Int. j. of Social Science and Economic Research, 7(8), 2590-2603. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i08.017
Chicago
Jindal, Avani, and Himanshi Gupta. "IMPACT OF ADVERTISEMENT ON CONSUMER PREFERENCE." Int. j. of Social Science and Economic Research 7, no. 8 (August 2022), 2590-2603. Accessed August, 2022. https://doi.org/10.46609/IJSSER.2022.v07i08.017.

References

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ABSTRACT:
Advertisement and marketing are quickly becoming the cornerstone of economic civilization - digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. Despite advertisements becoming more popular and commonplace, consumers fail to understand their impact on their own preferences and choices of buying a particular product. This study aims to provide some insight into how young people are won over by the popularity of brands (a direct result of their advertisement) and in the process often neglect the actual characteristics of the product. We have curated a case study of two brands, one of which is extremely popular among the masses due to its elaborate advertising campaign whereas the other is less popular. We have recorded the preferences of consumers after a blind tasting of a product from each brand versus their general preference to discern the impact of advertisement on their choice. Overall, this paper provides a clear understanding of the impact of advertisement on consumer preference.

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