International Journal of Social Science & Economic Research
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Title:
A STUDY ON THE CHARACTERISTICS OF CONSUMER MARKETS IN ARAB COUNTRIES UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE: TAKING COUNTRY SAUDI ARABIA AS AN EXAMPLE

Authors:
Saadeldin Ashraf Abdelrazak Saad Abdelrazak Elbezry and Lu Hong-Liang

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Saadeldin Ashraf Abdelrazak Saad Abdelrazak Elbezry and Lu Hong-Liang
Northeast Forestry University, China

MLA 8
Elbezry, Saadeldin Ashraf Abdelrazak Saad Abdelrazak, and Lu Hong-Liang. "A STUDY ON THE CHARACTERISTICS OF CONSUMER MARKETS IN ARAB COUNTRIES UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE: TAKING COUNTRY SAUDI ARABIA AS AN EXAMPLE." Int. j. of Social Science and Economic Research, vol. 7, no. 8, Aug. 2022, pp. 2754-2779, doi.org/10.46609/IJSSER.2022.v07i08.029. Accessed Aug. 2022.
APA 6
Elbezry, S., & Hong-Liang, L. (2022, August). A STUDY ON THE CHARACTERISTICS OF CONSUMER MARKETS IN ARAB COUNTRIES UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE: TAKING COUNTRY SAUDI ARABIA AS AN EXAMPLE. Int. j. of Social Science and Economic Research, 7(8), 2754-2779. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i08.029
Chicago
Elbezry, Saadeldin Ashraf Abdelrazak Saad Abdelrazak, and Lu Hong-Liang. "A STUDY ON THE CHARACTERISTICS OF CONSUMER MARKETS IN ARAB COUNTRIES UNDER THE BACKGROUND OF THE BELT AND ROAD INITIATIVE: TAKING COUNTRY SAUDI ARABIA AS AN EXAMPLE." Int. j. of Social Science and Economic Research 7, no. 8 (August 2022), 2754-2779. Accessed August, 2022. https://doi.org/10.46609/IJSSER.2022.v07i08.029.

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ABSTRACT:
Belt and Road Initiative BRI is considered to be the most important and significant initiative taken by China. The role of BRI is very important and crucial for the globalization aspect and it shows the innovative mindset of China. In other words, the role of BRI in setting new and innovative trends of globalization is quite important. The major focus of China is on the strategic development of the economy based partnerships with various countries and BRI is considered to be an inclusive initiative by China in this regard. Saudi Arabia is considered an important part of this initiative. BRI provides the proper direction to the economy of Saudi Arabia towards development and thus creates a favourable environment and scenario in the market for China so that the trading activities can be performed smoothly and with cooperation. In this regard, the current study has been conducted in order to explore the impact of BRI on the consumer market characteristics of Saudi Arabia. The study was a mixed-method study in which both qualitative and quantitative data was collected. The results indicate that the impact of consumer ethnocentrism on purchase intention is positively significant. In the same way, the impact of animosity and availability of domestic products are also having significant impacts on purchase intention. In the case of the moderation effect of the country of origin effect, except for foreign travel interest, its moderating impact is significant in the case of all other independent variables.

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