IJSSER

Title: IMPACT OF THE PANDEMIC ON THE E-COMMERCE & CONSUMER INTERNET INDUSTRY, INDIA TRENDS 2020-22
Authors: Anusuiya Mehrotra
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Anusuiya Mehrotra Mayo College Girls’ School, Ajmer, Rajasthan, India
MLA 8 Mehrotra, Anusuiya. "IMPACT OF THE PANDEMIC ON THE E-COMMERCE & CONSUMER INTERNET INDUSTRY, INDIA TRENDS 2020-22." Int. j. of Social Science and Economic Research, vol. 7, no. 9, Sept. 2022, pp. 2925-2968, doi.org/10.46609/IJSSER.2022.v07i09.012. Accessed Sept. 2022. APA 6 Mehrotra, A. (2022, September). IMPACT OF THE PANDEMIC ON THE E-COMMERCE & CONSUMER INTERNET INDUSTRY, INDIA TRENDS 2020-22. Int. j. of Social Science and Economic Research, 7(9), 2925-2968. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i09.012 Chicago Mehrotra, Anusuiya. "IMPACT OF THE PANDEMIC ON THE E-COMMERCE & CONSUMER INTERNET INDUSTRY, INDIA TRENDS 2020-22." Int. j. of Social Science and Economic Research 7, no. 9 (September 2022), 2925-2968. Accessed September, 2022. https://doi.org/10.46609/IJSSER.2022.v07i09.012.
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ABSTRACT: The current ongoing pandemic has had prominent consequences on the Indian economy. In April 2020, the entire Indian economy was paralyzed by the pandemic induced prolonged shutdowns. While the lockdown steered an all-around reduction in consumer spending, this was partly compensated by a surge in online spending, as customers enhanced the usage of online platforms from the security of their residences. Technology-enabled inventions across digital platforms and analytics-driven customer engagement assisted the development of FinTech, Hyper local Delivery, Logistic Tech Services, Health-Tech advancement and the initialization of EdTech services, accelerating the advancement and expansion in the Consumer Internet and E-commerce sector. This sector mushroomed to serve as one of the quickest thriving sectors of India, even in the pandemic-hit economy. The Indian e-commerce market is anticipated to reach INR7 trillion in 2023, rising at a CAGR of 20% during 2019-23. This white paper discusses the growth in the above-mentioned sub-sectors, the key factors and strategies which led to this advancement, their product categories and the enhancement in investments through private equity, venture capital and mergers and acquisitions. The paper concludes with a study analysis on the future outlook of these industries.

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