Title: DECONSTRUCTING TRADITIONAL NOTIONS OF MASCULINITY:
THE INFLUENCE OF KOREANISATION ON THE INDIAN SOCIETY
Authors: Domeeya Mithi, Lakshmi Krishna E, Nanao Rajkumari, Navya Misran, Pallavi Rabha and
R Lalnuntluangi
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Domeeya Mithi, Lakshmi Krishna E, Nanao Rajkumari, Navya Misran, Pallavi Rabha and
R Lalnuntluangi Hindu College, University of Delhi
MLA 8 Mithi, Domeeya, et al. "DECONSTRUCTING TRADITIONAL NOTIONS OF MASCULINITY: THE INFLUENCE OF KOREANISATION ON THE INDIAN SOCIETY." Int. j. of Social Science and Economic Research, vol. 7, no. 9, Sept. 2022, pp. 2999-3023, doi.org/10.46609/IJSSER.2022.v07i09.016. Accessed Sept. 2022.
APA 6 Mithi, D., E, L., Rajkumari, N., Misran, N., Rabha, P., & Lalnuntluangi, R. (2022, September). DECONSTRUCTING TRADITIONAL NOTIONS OF MASCULINITY: THE INFLUENCE OF KOREANISATION ON THE INDIAN SOCIETY. Int. j. of Social Science and Economic Research, 7(9), 2999-3023. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i09.016
Chicago Mithi, Domeeya, Lakshmi Krishna E, Nanao Rajkumari, Navya Misran, Pallavi Rabha, and R. Lalnuntluangi. "DECONSTRUCTING TRADITIONAL NOTIONS OF MASCULINITY: THE INFLUENCE OF KOREANISATION ON THE INDIAN SOCIETY." Int. j. of Social Science and Economic Research 7, no. 9 (September 2022), 2999-3023. Accessed September, 2022. https://doi.org/10.46609/IJSSER.2022.v07i09.016.
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ABSTRACT: The purpose of the study that follows is to demonstrate the numerous ways in which India as a
nation has been impacted by Korean culture in general. How the mere growth of this
phenomenon has brought about numerous changes, particularly among the country's youth, and
contributed in dismantling the stereotypically heteronormative behaviours and the mechanisms
governing what is generally and appropriately seen as "masculine." This study aims to show how
much Korean culture has nearly pushed young people to engage in taking a route that is different
from the norm. India has always had an almost tight set of laws that define the foundations of
masculinity. The development of the Kpop industry helped promote discussion on the
fundamental principles of the social category of gender itself all over the world in addition to
demonstrating the influence it had on using gendered items and apparel for everyone. Last but
not least, this research intends to investigate how three forms of consumption—Korean Pop
Music, Korean Drama, and Korean Cosmetics—have impacted individuals in India.
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