International Journal of Social Science & Economic Research
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Title:
ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGES FOR VIETNAMESE SMALL AND MEDIUM SIZED ENTERPRISES: A SYSTEM THINKING APPROACH

Authors:
Thich V. Nguyen

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Thich V. Nguyen
Ho Chi Minh University of Banking, 39 Ham Nghi Street – District 1 - Ho Chi Minh City- Vietnam

MLA 8
Nguyen, Thich V. "ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGES FOR VIETNAMESE SMALL AND MEDIUM SIZED ENTERPRISES: A SYSTEM THINKING APPROACH." Int. j. of Social Science and Economic Research, vol. 7, no. 10, Oct. 2022, pp. 3215-3232, doi.org/10.46609/IJSSER.2022.v07i10.001. Accessed Oct. 2022.
APA 6
Nguyen, T. (2022, October). ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGES FOR VIETNAMESE SMALL AND MEDIUM SIZED ENTERPRISES: A SYSTEM THINKING APPROACH. Int. j. of Social Science and Economic Research, 7(10), 3215-3232. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i10.001
Chicago
Nguyen, Thich V. "ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGES FOR VIETNAMESE SMALL AND MEDIUM SIZED ENTERPRISES: A SYSTEM THINKING APPROACH." Int. j. of Social Science and Economic Research 7, no. 10 (October 2022), 3215-3232. Accessed October, 2022. https://doi.org/10.46609/IJSSER.2022.v07i10.001.

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ABSTRACT:
The purpose of the study is to use system thinking approach to describe the connection between market orientation and organizational learning on the road to SMEs' competitive advantages. The author formulates a mental model to check the relationship between these concepts. A causal loop diagram was designed to investigate the relationship. To develop the A causal loop diagram, the author discussed with 60 people (including SMEs' managers and experts working in various institutes and disciplines in Vietnam) to assess the root causes of the relationship between organizational learning and market orientation with the competitive advantages. The principal result is that innovation differentiation plays an intervening role in the relationship between organizational learning, market orientation and competitive advantages. The finding shows that in SMEs, organizational learning has an effect on the competitive advantages by innovation differentiation and cost leadership. At the same time, Market orientation supports enterprises to keep an eye on the market to improvement the competitive advantages from customer orientation and also competitor orientation. For well competitive advantages, companies need have learning abilities and identity accurate market and truth competitors.

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