References
[1]. Francis Piron, ‘Consumers’ Perceptions of the Country-of-Origin Effect on Purchasing Intentions of (in)Conspicuous Products’, Journal of Consumer Marketing, 2000 .
[2]. Geert Hofstede, Geert Hofstede, Culture’s Consequences: Comparing Values, Behaviours, Institutions, and Organizations Across Nations, Sage Publications, 2001 .
[3]. Han, Sang Pil, and Sharon Shavitt, “Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies.” Journal of Experimental Social Psychology 30(4): 326–50,1994
[4]. Lalita A. Manrai and others, ‘A Cross-Cultural Comparison of Style in Eastern European Emerging Markets’, International Marketing Review, 2001 .
[5]. Leonidas C. Leonidou, Constantinos N. Leonidou, and Olga Kvasova, ‘Cultural Drivers and Trust Outcomes of Consumer Perceptions of Organizational Unethical Marketing Behavior’, European Journal of Marketing, 2013 .
[6]. Marieke De Mooij, ‘Papers Cultural Marketing: Maximising Business Effectiveness in a Multicultural World’, 1 (2015), 11–18.
[7]. Mehdi Mourali, Michel Laroche, and Frank Pons, ‘Individualistic Orientation and Consumer Susceptibility to Interpersonal Influence’, Journal of Services Marketing, 2005 .
[8]. Michael R. Solomon, Consumer Behavior: Buying, Having, Being, Consumer Behavior, 2012.
[9]. Mooij, M. De. (2015). Papers Cultural marketing: Maximising business effectiveness in a multicultural world. 1, 11–18.
[10]. N Ramya and SA Mohamed Ali, ‘Factors Affecting Consumer Buying Behaviour.’, International Journal of Advanced Research, 2016.
[11]. Tahmid Nayeem, ‘Cultural Influences on Consumer Behaviour’, International Journal of Business and Management, 7.21 (2012), 78–91 .
[12]. Tan, C. C. (2019, August 23). Collectivist vs individualist societies: How do these impact retail? Bey? Global
[13]. Widya Parmita, ‘GLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES’, Journal of Indonesian Economy and Business, 2014
[14]. Yakup, Durmaz, Celik Mucahit, and Oruc Reyhan,. “The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Impirical Study”, International Journal of Business and Social Science 2(5): 109–14, 2011< http://ijbssnet.com/journals/Vol._2_No._5_[Special_Issue_-_March_2011]/13.pdf >