Ria Arora
Hindu College, University of Delhi

MLA 8
Arora, Ria. "DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR CONTEMPORARY CONSUMERS." Int. j. of Social Science and Economic Research, vol. 7, no. 10, Oct. 2022, pp. 3541-3547, doi.org/10.46609/IJSSER.2022.v07i10.027. Accessed Oct. 2022.
APA 6
Arora, R. (2022, October). DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR CONTEMPORARY CONSUMERS. Int. j. of Social Science and Economic Research, 7(10), 3541-3547. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i10.027
Chicago
Arora, Ria. "DIGITAL MARKETING: OPPORTUNITIES AND CHALLENGES FOR CONTEMPORARY CONSUMERS." Int. j. of Social Science and Economic Research 7, no. 10 (October 2022), 3541-3547. Accessed October, 2022. https://doi.org/10.46609/IJSSER.2022.v07i10.027.

References

[1]. Mishra, D. A., & Rath, P. S. (2022). Impact of Flash Sales on E-Commerce Industry in India. International Journal for Research in Applied Science and Engineering Technology, 10(7), 4794–4798. https://doi.org/10.22214/ijraset.2022.46048
[2]. Khanna, Preeti and Sampat, Brinda (2015) "Factors Influencing Online Shopping During Diwali Festival 2014: Case Study of Flipkart and Amazon.In," Journal of International Technology and Information Management: Vol. 24: Iss. 2, Article 5.Available at: https://scholarworks.lib.csusb.edu/jitim/vol24/iss2/5
[3]. Rakshit, P., Srivastava, P. K., Afjal, M., & Srivastava, S. K. (2021, April 10). Sentimental Analytics on Indian Big Billion Day of Flip Kart and Amazon. SN Computer Science, 2(3). https://doi.org/10.1007/s42979-020-00441-3
[4]. Kamal, Yusuf. (2016). Study of Trend in Digital Marketing and Evolution of Digital Marketing Strategies. 06. 5300-5302. 10.4010/2016.1298.
[5]. Ayush, G & K M, Rakshith Gowda. (2020). A STUDY ON IMPACT OF COVID-19 ON DIGITAL MARKETING.
[6]. Joshi, Sujata & Domb, Menachem. (2017). Impact of Flash Sales on Consumers & E-Commerce Industry in India. 11-19. 10.5176/2251-2012_QQE17.9.
[7]. Dar, Ishaq. (2019). Digital Marketing in India: An overview. 6. 5.
[8]. Bhojaraja and Muniraju, M., 2022. Challenges and Opportunities in Digital Marketing. [online] Iaetsdjaras.org. http://iaetsdjaras.org/gallery/23-january-402.pdf
[9]. Kaur, A. and Sandhu, G., 2022. OPPORTUNITIES AND CHALLENGES TO DIGITAL MARKETING IN DEVELOPING COUNTRIES. [online] Ijstm.com.
[10]. http://www.ijstm.com/images/short_pdf/1494420742_C845ijstm.pdf