IJSSER

Title: FINTECH AS A PREDICTOR OF ONLINE SHOPPING ADDICTION AND ITS CONSEQUENCES
Authors: Aryan Pathak
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Aryan Pathak Amity International School, Mayur Vihar, India
MLA 8 Pathak, Aryan. "FINTECH AS A PREDICTOR OF ONLINE SHOPPING ADDICTION AND ITS CONSEQUENCES." Int. j. of Social Science and Economic Research, vol. 7, no. 11, Nov. 2022, pp. 3615-3623, doi.org/10.46609/IJSSER.2022.v07i11.003. Accessed Nov. 2022. APA 6 Pathak, A. (2022, November). FINTECH AS A PREDICTOR OF ONLINE SHOPPING ADDICTION AND ITS CONSEQUENCES. Int. j. of Social Science and Economic Research, 7(11), 3615-3623. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i11.003 Chicago Pathak, Aryan. "FINTECH AS A PREDICTOR OF ONLINE SHOPPING ADDICTION AND ITS CONSEQUENCES." Int. j. of Social Science and Economic Research 7, no. 11 (November 2022), 3615-3623. Accessed November, 2022. https://doi.org/10.46609/IJSSER.2022.v07i11.003.
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ABSTRACT: Technology and experience-focused solutions have changed the buying behaviour among almost all individuals all over the world. Customer purchasing behaviour has significantly changed over the years and more so with the pandemic and its related concerns. During the lockdown, customers had sometimes no other choice than to use Fintech based solutions for buying acts. Later, Mobile-focused, minimalistic, and easy payment solutions have changed the perception of purchasing and forcing industries to adapt to these changes. The increase in Mobile-Apps has been an outcome of this new business model. Previously online shopping was more among people who wanted to avoid social interaction and wanted instant gratification. But nowadays this concept has changed and more and more people are becoming inclined towards online shopping which is eventually leading to an online shopping addiction. This paper highlights the role of fintech in the context of online shopping. Future research can include quantitative research on the same constructs and validate the same with scientific evidence.

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