References
[1]. (no date) Data & Society. Available at: https://datasociety.net/ (Accessed: November 3, 2022).
[2]. R.G., Garg, R. and here, P.enter your name (2021) Commercialization of Education in India, iPleaders. Available at: https://blog.ipleaders.in/commercialization-education-india/ (Accessed: November 3, 2022).
[3]. 1 | IIMK news | March 2011 - Indian Institute of Management kozhikode (no date). Available at: http://dspace.iimk.ac.in/xmlui/bitstream/handle/2259/193/IIMK%2BNews-%2BMarch- 2011-5%281%29.pdf (Accessed: November 3, 2022).
[4]. Admin (2017) Marketing strategies of kinder joy – an event to watch in the chocolate industry, description. Available at: https://www.dartconsulting.co.in/market-news/marketing-strategies-kinder-joy-event- watch-chocolate-industry/ (Accessed: November 3, 2022).
[5]. Admin (2017) Marketing strategies of kinder joy – an event to watch in the chocolate industry, description. Available at: https://www.dartconsulting.co.in/market-news/marketing-strategies-kinder-joy-event- watch-chocolate-industry/ (Accessed: November 3, 2022).
[6]. Advertising agencies focus their attention on children (2013) India Today. India Today. Available at: https://www.indiatoday.in/magazine/economy/story/19880930-advertising-agencies-fo cus-their-attention-on-children-797765-1988-09-30 (Accessed: November 3, 2022).
[7]. Advertising Foods to Indian children: What is the appeal? (no date). Available at: https://www.researchgate.net/profile/Jyoti-Vohra/publication/269489856_Advertising_ foods_to_Indian_children_What_is_the_appeal/links/5b2e7d97aca2720785dfd59d/A dvertising-foods-to-Indian-children-What-is-the-appeal.pdf (Accessed: November 3, 2022).
[8]. Advertising to kids and the FTC: A regulatory retrospective that ... (no date). Available at: https://www.ftc.gov/sites/default/files/documents/public_statements/advertising-kids-a nd-ftc-regulatory-retrospective-advises-present/040802adstokids.pdf (Accessed: November 3, 2022).
[9]. Airwin@gobraithwaite.com (2022) Happy meal marketing, Braithwaite Communications. Available at: https://gobraithwaite.com/thinking/happy-meal-marketing/ (Accessed: November 3, 2022).
[10]. Behavioral science in marketing conference 2022 - NSE CBS (no date) IIMA. Available at: https://www.iima.ac.in/web/areas-and-centres/research-centres/nse-centre-for-behavi oral-science-in-finance-economics-and-marketing/marketing-conference-2022 (Accessed: November 3, 2022).
[11]. Bournvita – a massive hit - marketing360 (no date). Available at: https://www.marketing360.in/bournvita-a-massive-hit/ (Accessed: November 3, 2022).
[12]. Children & Advertising: When you buy, the kids decide (no date) The Economic Times. Available at: https://economictimes.indiatimes.com/industry/services/advertising/children-advertisi ng-when-you-buy-the-kids-decide/articleshow/5826596.cms (Accessed: November 3, 2022).
[13]. Children and screens (2022) Children and Screens. Available at: https://staging.childrenandscreens.com/ (Accessed: November 3, 2022).
[14]. Children who see happy meal advertising 'put burger and fries before healthy choice' (2014) The Guardian. Guardian News and Media. Available at: https://www.theguardian.com/society/2014/may/31/mcdonalds-happy-meal-adverts-d ont-help-children-choose-healthy-food (Accessed: November 3, 2022).
[15]. Children's consumption culture development through Christmas Myths: Ethical implications (no date) Young Consumers. Available at: https://www.emerald.com/insight/content/doi/10.1108/YC-05-2021-1333/full/html#sec 002 (Accessed: November 3, 2022).
[16]. Craig (2019) Using marketing psychology to influence consumer behavior, astute. Available at: https://astute.co/using-marketing-psychology-to-influence-consumer-behavior/#:~:text=Marketing%20psychology%20attempts%20to%20understand,to%20land%20a%20l asting%20customer (Accessed: November 3, 2022).
[17]. Do influencers have an impact on a child's behaviour? (no date) Internet Matters. Available at:https://www.internetmatters.org/hub/question/do-influencers-have-an-impact-on-a-chil ds-behaviour/ (Accessed: November 3, 2022).
[18]. Engine, Y. (2020) Ethics vs. profits, Medium. Medium. Available at: https://theyoungengine.medium.com/ethics-vs-profits-b6370ef2ce53 (Accessed: November 3, 2022).
[19]. Fake news: Characteristics of fake news & media bias (no date) Research Guides. Available at: https://libguides.tru.ca/fakenews/characteristics (Accessed: November 3, 2022).
[20]. Gedarevich, I. (2022) The connection between marketing and psychology, UpCity. Available at:https://upcity.com/experts/the-connection-between-marketing-and-psychology/ (Accessed: November 3, 2022).
[21]. Gopinath, V. (2022) Guidelines for Social Media influencers: How will this impact content creators?, TheQuint. Available at: https://www.thequint.com/news/india/social-media-influencer-instagram-facebook-ne w-laws-guidelines-india-rules#read-more (Accessed: November 3, 2022).
[22]. Government gives special focus on protecting children from misleading ads in new guidelines (2022) https://www.outlookindia.com/. Available at: https://www.outlookindia.com/business/government-gives-special-focus-on-protecting-children-from-misleading-ads-in-new-guidelines-news-201583 (Accessed: November 3, 2022).
[23]. Hook, Line and Clincher - marketing blog from India (no date). Available at: https://hooklineandclincher.in/ (Accessed: November 3, 2022).
[24]. How marketers target kids (2019) MediaSmarts. Available at: https://mediasmarts.ca/digital-media-literacy/media-issues/marketing-consumerism/h ow-marketers-target-kids (Accessed: November 3, 2022).
[25]. The impact of television advertising on children's Christmas wishes. (no date). Available at:https:/www.researchgate.net/profile/MoniekBuijzen/publication/238400638_The_Impact_of_Television_Advertising_on_Children%27s_Christmas_Wishes/links/00b49524d42f2d2f2d000000/The-Impact-of-Television-Advertising-on-Childrens-Christmas-Wi shes.pdf (Accessed: November 3, 2022).
[26]. IndraStra Global (2021) The curious case of child coders and Whitehat Jr, IndraStra Global. Available at: https://www.indrastra.com/2021/02/Curious-Case-Child-Coders-WhiteHat-Jr.html (Accessed: November 3, 2022).
[27]. Jansen, D. (2022) What is research methodology? definition + examples, Grad Coach. Available at: https://gradcoach.com/what-is-research-methodology/ (Accessed: November 3, 2022).
[28]. Junk foods avoid AD ban by targeting children online (2013) The Guardian. Guardian News and Media. Available at: https://www.theguardian.com/technology/2013/apr/29/junk-food-ad-ban-children (Accessed: November 3, 2022).
[29]. Kunhitty, S. (2021) Food ads for kids feed on social prejudices, mint. Available at: https://www.livemint.com/news/india/food-ads-for-kids-feed-on-social-prejudices-1161 0594607180.html (Accessed: November 3, 2022).
[30]. Loopholes in children's protection from junk food ads exposed (no date) Sustain. Available at: https://www.sustainweb.org/news/jun19_avatars/ (Accessed: November 3, 2022).
[31]. McDonald’s India (no date). Available at: https://www.mcdonaldsindia.com/McDonaldsinIndia.pdf (Accessed: November 3, 2022).
[32]. MMA case study hub: Breaking the deafening silence: Mirinda's #releasethepressure campaign (no date) Mobile: The Closest You Can Get to Your Consumers. Available at: https://www.mmaglobal.com/case-study-hub/case_studies/view/50401 (Accessed: November 3, 2022).
[33]. na , na (2013) Publications.aap.org. Available at: https://publications.aap.org/pediatrics/article/140/Supplement_2/S152/34178/The-Eff ect-of-Advertising-on-Children-and?autologincheck=redirected%3FnfToken (Accessed: November 3, 2022).
[34]. na, na (no date) Misinformation and morality: Encountering fake-news ... - sage journals. Available at: https://journals.sagepub.com/doi/pdf/10.1177/0956797619887896 (Accessed: November 3, 2022).
[35]. NewIndianXpress (2016) Killing joy with gender bias, The New Indian Express. The New Indian Express. Available at: https://www.newindianexpress.com/cities/hyderabad/2016/jan/23/Killing-joy-with-Gen der-Bias-872319.html (Accessed: November 3, 2022).
[36]. Pinto, A. et al. (2020) Food and beverage advertising to children and adolescents on television: A baseline study, International journal of environmental research and public health. MDPI. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7142724/ (Accessed: November 3, 2022).
[37]. Poyyail, A.S.and S. (2020) 'I'm not like other girls' and other stereotypes that women are unlearning, Re. Available at: https://resetyoureveryday.com/im-not-like-other-girls-and-other-stereotypes-that-wom en-are-unlearning/ (Accessed: November 3, 2022).
[38]. R, H.E. (2020) Marketing psychology: Relationship between psychology and marketing, Southmetrics.com. Available at: https://southmetrics.com/relationship-between-psychology-and-marketing/ (Accessed: November 3, 2022).
[39]. Ramesh, S. (2018) Health Drinks like bournvita, Horlicks give your kids more sugar & hardly any nutrition, ThePrint. Available at: https://theprint.in/science/health-drinks-like-bournvita-horlicks-give-your-kids-more-su gar-hardly-any-nutrition/157600/ (Accessed: November 3, 2022).
[40]. Study on the impact of marketing through social media, online games and mobile applications on children's behaviour (2018) European Commission - European Commission. Available at: https://ec.europa.eu/info/publications/study-impact-marketing-through-social-media-o nline-games-and-mobile-applications-childrens-behaviour_en (Accessed: November 3, 2022).
[41]. Team, M.B.A.S. (no date) Why & how marketers target kids, MBA Skool. Available at: https://www.mbaskool.com/business-articles/marketing/1280-why-a-how-marketers-t arget-kids.html (Accessed: November 3, 2022).
[42]. Teenager cycles from Patiala to Delhi to meet YouTuber (2022) Hindustan Times. Available at: https://www.hindustantimes.com/cities/delhi-news/teenager-cycles-from-patiala-to-del hi-to-meet-youtuber-101665253457420.html (Accessed: November 3, 2022).
[43]. What is target market? definition of target market, target market meaning (no date) The Economic Times. Available at: https://economictimes.indiatimes.com/definition/target-market (Accessed: November 3, 2022).
[44]. Wizardencil (2022) Kinder joy and teaching the future generation gender equality, Wizardencil. Available at: https://wizardencil.com/kinder-joy-and-teaching-the-future-generation-gender-equality/ (Accessed: November 3, 2022).
[45]. Xaif (2022) Case study: Marketing strategy of Cadbury - updated in 2022, IIDE. Available at: https://iide.co/case-studies/cadbury-marketing-strategy/ (Accessed: November 3, 2022).
[46]. Xaif (2022) Full marketing strategy of Nestle - 2022 case study, IIDE. Available at: https://iide.co/case-studies/nestle-marketing-strategy/ (Accessed: November 3, 2022).