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Title: HOW DIGITAL MARKETING CHANGED AND HOW IT AFFECTED BUSINESSES IN NORTH MACEDONIA AT THE TIME OF COVID-19
Authors: Nazmije Merko Zabzun
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Nazmije Merko Zabzun PhD in Economics, International University of Struga, North Macedonia
MLA 8 Zabzun, Nazmije Merko. "HOW DIGITAL MARKETING CHANGED AND HOW IT AFFECTED BUSINESSES IN NORTH MACEDONIA AT THE TIME OF COVID-19." Int. j. of Social Science and Economic Research, vol. 7, no. 2, Feb. 2022, pp. 356-362, doi.org/10.46609/IJSSER.2022.v07i02.007. Accessed Feb. 2022. APA 6 Zabzun, N. (2022, February). HOW DIGITAL MARKETING CHANGED AND HOW IT AFFECTED BUSINESSES IN NORTH MACEDONIA AT THE TIME OF COVID-19. Int. j. of Social Science and Economic Research, 7(2), 356-362. Retrieved from doi.org/10.46609/IJSSER.2022.v07i02.007 Chicago Zabzun, Nazmije Merko. "HOW DIGITAL MARKETING CHANGED AND HOW IT AFFECTED BUSINESSES IN NORTH MACEDONIA AT THE TIME OF COVID-19." Int. j. of Social Science and Economic Research 7, no. 2 (February 2022), 356-362. Accessed February, 2022. doi.org/10.46609/IJSSER.2022.v07i02.007.
References [1]. SMACK. 2021. Digital Marketing and How COVID-19 Has Impacted It - SMACK. [online] Available at: [2]. Seenews.com. 2021. INTERVIEW - N. Macedonia's e-commerce firms need to use pandemic-driven growth to expand further. [online] Available at:
ABSTRACT: Without a doubt, the year 2020 was a difficult one. The Covid-19 pandemic had an impact on marketing in general, but specifically on digital marketing. Before we start with the analysis of how coronavirus' impact on digital marketing, it is important to define what digital marketing is and where it was a decade ago, in order to make a comparison of how the pandemic has impacted it. At the end of this paper, we will also describe how the digital marketing touched the business world in North Macedonia during the time of Covid-19.

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