Title: RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND
COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER
FARMERS IN WEST AND CENTRAL JAVA
Authors: Ade Febryanti, Amiruddin Saleh and Sarwititi Sarwoprasodjo
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Ade Febryanti¹, Amiruddin Saleh² and Sarwititi Sarwoprasodjo3
1. Health Promotion Department of Health Polytechnic Ministry of Health Bengkulu
2,3. Department of Communications and Community Development Sciences, Faculty of Human Ecology,
Bogor Agricultural University, Bogor, 16680, Indonesia
MLA 8 Febryanti, Ade, et al. "RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA." Int. j. of Social Science and Economic Research, vol. 7, no. 12, Dec. 2022, pp. 3903-3913, doi.org/10.46609/IJSSER.2022.v07i12.003. Accessed Dec. 2022.
APA 6 Febryanti, A., Saleh, A., & Sarwoprasodjo, S. (2022, December). RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA. Int. j. of Social Science and Economic Research, 7(12), 3903-3913. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i12.003
Chicago Febryanti, Ade, Amiruddin Saleh, and Sarwititi Sarwoprasodjo. "RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA." Int. j. of Social Science and Economic Research 7, no. 12 (December 2022), 3903-3913. Accessed December, 2022. https://doi.org/10.46609/IJSSER.2022.v07i12.003.
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ABSTRACT: The main actors in agriculture, namenya farmers is very concerned. One of the problems is
marketing farmers. The marketing of agricultural products not sided with the farmers because the
lack of knowledge about farmers market information. In addition, many farmers is still in
difficulties in marketing of agricultural products. One effort to helped the farmers in marketing
agricultural products is cooperation with farmers in the Agriculture Youth Mart as social
enterprise by a youth aims. This study aims to analyze shared value with the trust of supplier
farmers and analyze the relationship of shared value with the trust between supplier farmers and
AYM. Samples were collected with census method. Quantitative (questionnaire) and qualitative
(question guides) approach was used. The research subjects were 20 supplier farmers who
interact with AYM. Data were collected in October 2018. Data analysis was done using IBM
SPSS 24 for descriptive and inferential rank Spearman. The result of the study showed that
integrity, punctuality and quality product have significant and positive relation with trust. The
results of the analysis obtained internal analysis training 2.649 the weighted average score, while
the traffic from the results of the analysis a score was obtained for 1,070 external.
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