International Journal of Social Science & Economic Research
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Title:
RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA

Authors:
Ade Febryanti, Amiruddin Saleh and Sarwititi Sarwoprasodjo

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Ade Febryanti¹, Amiruddin Saleh² and Sarwititi Sarwoprasodjo3
1. Health Promotion Department of Health Polytechnic Ministry of Health Bengkulu
2,3. Department of Communications and Community Development Sciences, Faculty of Human Ecology, Bogor Agricultural University, Bogor, 16680, Indonesia

MLA 8
Febryanti, Ade, et al. "RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA." Int. j. of Social Science and Economic Research, vol. 7, no. 12, Dec. 2022, pp. 3903-3913, doi.org/10.46609/IJSSER.2022.v07i12.003. Accessed Dec. 2022.
APA 6
Febryanti, A., Saleh, A., & Sarwoprasodjo, S. (2022, December). RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA. Int. j. of Social Science and Economic Research, 7(12), 3903-3913. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i12.003
Chicago
Febryanti, Ade, Amiruddin Saleh, and Sarwititi Sarwoprasodjo. "RELATIONSHIP BETWEEN SHARED VALUES WITH TRUST AND COLLABORATIVE COMMUNICATION STRATEGY ON SUPPLIER FARMERS IN WEST AND CENTRAL JAVA." Int. j. of Social Science and Economic Research 7, no. 12 (December 2022), 3903-3913. Accessed December, 2022. https://doi.org/10.46609/IJSSER.2022.v07i12.003.

References

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ABSTRACT:
The main actors in agriculture, namenya farmers is very concerned. One of the problems is marketing farmers. The marketing of agricultural products not sided with the farmers because the lack of knowledge about farmers market information. In addition, many farmers is still in difficulties in marketing of agricultural products. One effort to helped the farmers in marketing agricultural products is cooperation with farmers in the Agriculture Youth Mart as social enterprise by a youth aims. This study aims to analyze shared value with the trust of supplier farmers and analyze the relationship of shared value with the trust between supplier farmers and AYM. Samples were collected with census method. Quantitative (questionnaire) and qualitative (question guides) approach was used. The research subjects were 20 supplier farmers who interact with AYM. Data were collected in October 2018. Data analysis was done using IBM SPSS 24 for descriptive and inferential rank Spearman. The result of the study showed that integrity, punctuality and quality product have significant and positive relation with trust. The results of the analysis obtained internal analysis training 2.649 the weighted average score, while the traffic from the results of the analysis a score was obtained for 1,070 external.

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