International Journal of Social Science & Economic Research
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Title:
CUSTOMER SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING

Authors:
Dr. Sheeja.P. R and Dr. Smitha. V.P

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Dr. Sheeja.P. R1 and Dr. Smitha. V.P2
1. Associate Professor, Department of Home Science, HHMSPB NSS College for Women, Neeramankara, Thiruvananthapuram.
2. Assistant Professor and Research Guide, PG Department of Economics and Research Centre, HHMSPB NSS College for Women, Neeramankara., Thiruvananthapuram.

MLA 8
P. R, Dr. Sheeja., and Dr. Smitha. V.P. "CUSTOMER SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING." Int. j. of Social Science and Economic Research, vol. 7, no. 12, Dec. 2022, pp. 4008-4018, doi.org/10.46609/IJSSER.2022.v07i12.011. Accessed Dec. 2022.
APA 6
P. R, D., & V.P, D. (2022, December). CUSTOMER SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING. Int. j. of Social Science and Economic Research, 7(12), 4008-4018. Retrieved from https://doi.org/10.46609/IJSSER.2022.v07i12.011
Chicago
P. R, Dr. Sheeja., and Dr. Smitha. V.P. "CUSTOMER SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING." Int. j. of Social Science and Economic Research 7, no. 12 (December 2022), 4008-4018. Accessed December, 2022. https://doi.org/10.46609/IJSSER.2022.v07i12.011.

References

[1]. Al-Debei, M.M., Akroush, M.N. and Ashouri, M.I. (2015), “Consumer attitudes towards online shopping: the effects of trust, perceived benefits, and perceived web quality”, Internet Research, Vol. 25 No. 5, pp. 707-733, doi: 10.1108/IntR-05-2014-0146.
[2]. Aziz, N.N.A. and Wahid, N.A. (2018), “Factors influencing online purchase intention among university students”, International Journal of Academic Research in Business and Social Sciences, Vol. 8 No. 7, pp. 702-717, doi: 10.6007/IJARBSS/v8-i7/4413.
[3]. Jadhav, V. and Khanna, M. (2016), “Factors influencing online buying behavior of college students: a qualitative analysis”, The Qualitative Report, Vol. 21 No. 1, pp. 1-15, available at: https://nsuworks.nova.edu/tqr/vol21/iss1/1
[4]. Monsuwe, T.P.Y., Dellaert, B.G.C. and Ruyter, K.D. (2004), “What drives consumers to shop online? A literature review”, International Journal of Service Industry Management, Vol. 15 No. 1, pp. 102-121, doi: 10.1108/09564230410523358.
[5]. Rahul Argha Sen (2014) Online Shopping: A Study of the Factors Influencing Online Purchase of Products in Kolkata, International Journal of Management and Commerce Innovations,Vol. 2, Issue 1, pp: (44-52), Month: April 2014 - September 2014, Available at: www.researchpublish.com
[6]. Sivanesan (2017), “A study on problems faced by customers in online shopping with special reference to Kanyakumari district”, International Journal of Research in Management and Business Studies, Vol. 4 No. 3, pp. 22-25.
[7]. Yi Jin Lim, Abdullah Osman, ShahrulNizamSalahuddin, Abdul Rahim Romle, Safizal Abdullah. Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention, Procedia Economics and Finance, Volume 35, 2016, Pages 401-410.

ABSTRACT:
With the advancement in technology, the form of shopping has changed significantly. Nowadays online shopping become an important part of life style. Customers choose online shopping because of its high level of convenience and it offers a broader selection; competitive pricing and greater access to information. The aim of the present study is to analyse the customer satisfaction and attitude towards online shopping. Sample for the present study consisted of 100 customers belonging to the age group of 18 -50 years. Google form was used to collect the required information for the present investigation. Monthly family income of the respondents ranged from Rs.10000 to 1.5 Lakhs. Majority of the customers were satisfied with their online shopping majority of them had a positive attitude towards online shopping.

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