IJSSER

Title: ARTIFICIAL INTELLIGENCE AND MARKETING
Authors: Navya Agarwal
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Navya Agarwal Bachelor Of Business Administration, Amity School of Business, Amity University
MLA 8 Agarwal, Navya. "ARTIFICIAL INTELLIGENCE AND MARKETING." Int. j. of Social Science and Economic Research, vol. 7, no. 2, Feb. 2022, pp. 404-421, doi.org/10.46609/IJSSER.2022.v07i02.011. Accessed Feb. 2022. APA 6 Agarwal, N. (2022, February). ARTIFICIAL INTELLIGENCE AND MARKETING. Int. j. of Social Science and Economic Research, 7(2), 404-421. Retrieved from doi.org/10.46609/IJSSER.2022.v07i02.011 Chicago Agarwal, Navya. "ARTIFICIAL INTELLIGENCE AND MARKETING." Int. j. of Social Science and Economic Research 7, no. 2 (February 2022), 404-421. Accessed February, 2022. doi.org/10.46609/IJSSER.2022.v07i02.011.
References [1]. Cannella, J. (2018). Artificial Intelligence In Marketing. Retrieved February 9, 2022, from https://assets.website-files.com/5d3a327acd3c3c5e5999b0b6/5f10bf5288c2791376593af5_Cannella_J_Spring_2018.pdf [2]. 5 brands that are successfully leveraging AI for marketing. Concured. (2018, November 22). Retrieved February 9, 2022, from https://concured.com/blog/5-brands-that-are-successfully-leveraging-ai-for-marketing/ [3]. Devang, V., Chintan, S., Gunjan, T., & Krupa, R. (2019, April). (PDF) applications of artificial intelligence in marketing. Applications of Artificial Intelligence in Marketing. Retrieved February 9, 2022, from https://www.researchgate.net/publication/337688280_Applications_of_Artificial_Intelligence_in_Marketing [4]. Duggal, N. (2021, December 20). Top advantages and disadvantages of Artificial Intelligence [2022 edition]. Simplilearn.com. Retrieved February 9, 2022, from https://www.simplilearn.com/advantages-and-disadvantages-of-artificial-intelligence-article [5]. Jain , P., & Aggarwal, K. (2020, July 7). Transforming Marketing with Artificial Intelligence. International Research Journal of Engineering and Technology (IRJET). Retrieved February 9, 2022, from https://www.irjet.net/archives/V7/i7/IRJET-V7I7694.pdf [6]. Nataraj, P., Arul, A., & Nair, S. K. (2021, August 24). Report: State of Artificial Intelligence in India - 2020. Analytics India Magazine. Retrieved February 9, 2022, from https://analyticsindiamag.com/report-state-of-artificial-intelligence-in-india-2020/ [7]. Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021, January 28). Artificial Intelligence in Marketing: Systematic Review and future research direction. International Journal of Information Management Data Insights. Retrieved February 9, 2022, from https://www.sciencedirect.com/science/article/pii/S2667096820300021#bib64
ABSTRACT: Artificial intelligence refers to a computer's or a robot's ability to do jobs that would typically be executed by intelligent beings. The term refers to a project aimed at developing mechanisms with sapient cognitive abilities, like the ability to reason, discern meaning, generalize, and learn from previous experiences. Practitioners all over the world are attempting to determine which AI solutions are most suited to their marketing needs. A thorough literature review, on the other hand, can emphasize the importance of artificial intelligence (AI) in marketing and point the way for future study. Using a conceptual and intellectual network analysis of existing literature, the current study attempts to provide a comprehensive evaluation of AI in marketing. This study begins with an introduction to Artificial Intelligence marketing and then goes on to look at how marketers are using AI to their advantage and discusses various types and levels of Artificial Intelligence. After reading this paper, the reader would be well informed about the modern-day application of Artificial Intelligence in Marketing and its potential in the future.

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