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Title: DECODING CONSUMER PREFERENCE FOR PREMIUM GOODS
Authors: Archit Tiwari
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Archit Tiwari Delhi Public School Mathura Road
MLA 8 Tiwari, Archit. "DECODING CONSUMER PREFERENCE FOR PREMIUM GOODS." Int. j. of Social Science and Economic Research, vol. 7, no. 2, Feb. 2022, pp. 440-453, doi.org/10.46609/IJSSER.2022.v07i02.015. Accessed Feb. 2022. APA 6 Tiwari, A. (2022, February). DECODING CONSUMER PREFERENCE FOR PREMIUM GOODS. Int. j. of Social Science and Economic Research, 7(2), 440-453. Retrieved from doi.org/10.46609/IJSSER.2022.v07i02.015 Chicago Tiwari, Archit. "DECODING CONSUMER PREFERENCE FOR PREMIUM GOODS." Int. j. of Social Science and Economic Research 7, no. 2 (February 2022), 440-453. Accessed February, 2022. doi.org/10.46609/IJSSER.2022.v07i02.015.
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ABSTRACT: In this research paper we will talk about the topic “Increasing preference amount of the consumer for Premium goods”. The main objective of this research is to tell people that why luxury goods are in demand even being so costly. Premium products are typically defined as products that cost 20% more than the average category price. Consumer preference has changed because they have propensity to purchase and the income levels of the consumer has also increased. I have divided the research paper in four parts in the first part I have written the reasons why demand for luxury goods is increasing day by day and then few case studies to support my research and then in the third part I have talked about why Apple is so popular in India and last but the not the least some challenges faced by luxury goods in India and some top brands in India. The division of this paper into four makes it is very easy for a reader to understand because most of the people don’t have a lot of time so if they only want to read a part then they can read from that part. Our target audience is middle class people because earlier people of this section of the society used to save a lot of money and used to buy simple mobile phones, cars and shoes but now the people of this section of society too are buying luxury goods. I have conducted a sample survey for this research paper to get the exact statistics.

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