International Journal of Social Science & Economic Research
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Title:
ALBANIAN CONSUMERS’ PREFERENCES FOR ORGANIC RED MEAT

Authors:
Gazmend Meco and Ilir Kapaj

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Gazmend Meco1 and Ilir Kapaj2
1. PhD candidate, Faculty of Economy and Agribusiness, Agricultural University of Tirana
2. Professor, Faculty of Economy and Agribusiness, Agricultural University of Tirana

MLA 8
Meco, Gazmend, and Ilir Kapaj. "ALBANIAN CONSUMERS’ PREFERENCES FOR ORGANIC RED MEAT." Int. j. of Social Science and Economic Research, vol. 7, no. 5, May 2022, pp. 1173-1179, doi.org/10.46609/IJSSER.2022.v07i05.002. Accessed May 2022.
APA 6
Meco, G., & Kapaj, I. (2022, May). ALBANIAN CONSUMERS’ PREFERENCES FOR ORGANIC RED MEAT. Int. j. of Social Science and Economic Research, 7(5), 1173-1179. Retrieved from doi.org/10.46609/IJSSER.2022.v07i05.002
Chicago
Meco, Gazmend, and Ilir Kapaj. "ALBANIAN CONSUMERS’ PREFERENCES FOR ORGANIC RED MEAT." Int. j. of Social Science and Economic Research 7, no. 5 (May 2022), 1173-1179. Accessed May, 2022. doi.org/10.46609/IJSSER.2022.v07i05.002.

References

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ABSTRACT:
Albania has recognized a notable customer behaviour change after 1990 (Civici, 2003). These changes are still present in many aspects of customer preference, decision and continue to change dynamically. In this study we answered questions like do customers have some preference for meet originating from their localities? Is for our customers that have a relevant position for taking decisions in the family nucleus (i. e. father or mother), are most likely willing to pay price premium for organic meat? Finally, the price sensitivity also in this study persist as in important factor in deciding to purchase and pay more for organic meat. Other aspects are the need to extend the exploration in EU markets where Albania has concrete plans to become part of it, and how can undertake reforms toward becoming a full member of European Union (EU), and adopt rules and regulation to certify the organic meat. Pre-accession and later on EU accession require strict measures and a set of rules and regulations to be introduced, adopted and implemented in the agriculture sector. Food security and access in information through trusted labels are playing also a relevant role in this study.

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