International Journal of Social Science & Economic Research
Submit Paper

Title:
CONSUMER DECISION-MAKING: A COMPARATIVE ANALYSIS OF BRAND CHOICES

Authors:
Khushi Jain

|| ||

Khushi Jain
O.P. Jindal Global University

MLA 8
Jain, Khushi. "CONSUMER DECISION-MAKING: A COMPARATIVE ANALYSIS OF BRAND CHOICES." Int. j. of Social Science and Economic Research, vol. 8, no. 6, June 2023, pp. 1332-1351, doi.org/10.46609/IJSSER.2023.v08i06.010. Accessed June 2023.
APA 6
Jain, K. (2023, June). CONSUMER DECISION-MAKING: A COMPARATIVE ANALYSIS OF BRAND CHOICES. Int. j. of Social Science and Economic Research, 8(6), 1332-1351. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i06.010
Chicago
Jain, Khushi. "CONSUMER DECISION-MAKING: A COMPARATIVE ANALYSIS OF BRAND CHOICES." Int. j. of Social Science and Economic Research 8, no. 6 (June 2023), 1332-1351. Accessed June, 2023. https://doi.org/10.46609/IJSSER.2023.v08i06.010.

References

[1]. Cajsa Schoultz, Ellen Spetz, Ida Pettersson, (May 2022), Psychological factors impacting the consumer buying behaviour.
[2]. Mahmud Ahmed, Lulea University of Technology Department of Social Sciences, Technology and Arts (2021), An analysis of the impact of Brand Image on Consumer Purchase Behavior.
[3]. Eldian Balla, Hasim Deari, (Vol. III, Issue 8, August 2015), International Journal of Economics, Commerce and Management, How do product’s attributes affect consumer behaviour: An empirical evidence of the brand choice.
[4]. Kekhrietshunuo Kire, De PaulRajan Rajkumar, (Vol-3 Issue-4 2017), Culture influence on consumer behaviour.
[5]. Tahmid Nayeem, Swinburne University of Technology, Australia, International Journal of Business and Management; Vol. 7, No. 21; 2012, Cultural Influences on Consumer Behaviour.
[6]. Models of consumer behaviour.
[7]. Consumer behaviour analysis: the case of brand choice, (Rev. Psicol., Organ. Trab. v.6 n.1 Florianópolis Jun. 2006), Gordon R. FoxallI; Jorge M. Oliveira-CastroII; Victoria K. JamesIII; Teresa C. SchrezenmaierIV.
[8]. Consumer behaviour analysis and consumer brand choice, (January 2007), Gordon Foxall, Jorge Oliveira Castro, V.K. James, T.C. Schrezenmaier.
[9]. Impact of a Brand on Consumer Decision-Making Process, (2014), Baba, Abdul-Aziz, a Case study of Mtn Ghana, Business Economics and Tourism, VAASAN AMMATTIKORKEAKOULU UNIVERSITY OF APPLIED SCIENCES.

ABSTRACT:
This case paper aims to analyze and understand the factors influencing consumer choices between competing brands across different product categories. The paper examines the brand choices made by consumers in specific pairs of brands, such as Maggi vs. Top Ramen, Tata Tea vs. Red Label, Dove vs. Pears, and so on. It explores the preferences of consumers and the underlying factors that contribute to their decision-making process. The paper discusses the role of choice models and consumer behavior theories in understanding brand preferences and offers insights into marketing strategies that can influence consumer choices.

IJSSER is Member of