IJSSER

Title: INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE
Authors: Gurkirath Singh
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Gurkirath Singh St. Mary’s School
MLA 8 Singh, Gurkirath. "INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE." Int. j. of Social Science and Economic Research, vol. 8, no. 6, June 2023, pp. 1520-1525, doi.org/10.46609/IJSSER.2023.v08i06.025. Accessed June 2023. APA 6 Singh, G. (2023, June). INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE. Int. j. of Social Science and Economic Research, 8(6), 1520-1525. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i06.025 Chicago Singh, Gurkirath. "INFLUENCE OF MUSIC ON BUSINESS AND PERFORMANCE." Int. j. of Social Science and Economic Research 8, no. 6 (June 2023), 1520-1525. Accessed June, 2023. https://doi.org/10.46609/IJSSER.2023.v08i06.025.
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ABSTRACT: It has long been acknowledged that music has a significant impact on how people feel and behave. Music has the power to significantly influence the environment, boost output, and encourage great customer experiences in the world of business and performance. The power of music rests in its capacity to arouse feelings, elevate moods, and foster interpersonal connections. In the context of companies, choosing the correct music to play may have a big influence on the atmosphere of a space. An upbeat mood may be created at a business by playing a fast-paced, upbeat song, for instance, which will make customers feel more energised and interested in the merchandise. Additionally, the correct background music can enhance workers' performance and productivity. According to research, listening to appropriate music at work can increase workers' motivation, creativity, and attention. For instance, it has been shown that energising and rhythmic music may boost productivity and lower stress levels, which will result in better outcomes and more job satisfaction. On the other hand, listening to music that is too loud or with distracting lyrics might have a negative impact on productivity. Additionally, music has a significant impact on how customers are treated and how they behave when making purchases. Retailers carefully choose music to establish a distinctive corporate identity and ambiance that appeals to their target market. A casual eating restaurant could choose energetic and well-known music to provide a calm and delightful dining experience, whereas upmarket stores frequently use classical or jazz music to give a feeling of refinement and elegance. Additionally, research has shown that background music may affect how consumers feel about waiting periods and motivate them to stay longer in establishments, both of which could improve sales. The impact of music on productivity and business is indisputable, to sum up. Businesses may foster a friendly atmosphere, increase productivity, and improve customer experiences by carefully choosing and utilising music in the appropriate setting. Business owners and managers may use music as a tool for success by comprehending how it affects emotions and behaviour.

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