Title: ACCESSING MARKET PROBABILITY OF BHAIRONGARH PRINTS
Authors: Swati Vyas
and Ms. Isha Bhatt
|| ||
Swati Vyas1 and Ms. Isha Bhatt2
1. Ph.D. Scholar, Textile Design, Banasthali Vidyapeeth, Associate Professor, National Institute of Fashion Technology, Bhopal 2. Assistant Professor, Design Department Banasthali Vidyapeeth
MLA 8 Vyas, Swati. "ACCESSING MARKET PROBABILITY OF BHAIRONGARH PRINTS." Int. j. of Social Science and Economic Research, vol. 8, no. 7, July 2023, pp. 1800-1812, doi.org/10.46609/IJSSER.2023.v08i07.009. Accessed July 2023.
APA 6 Vyas, S. (2023, July). ACCESSING MARKET PROBABILITY OF BHAIRONGARH PRINTS. Int. j. of Social Science and Economic Research, 8(7), 1800-1812. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i07.009
Chicago Vyas, Swati. "ACCESSING MARKET PROBABILITY OF BHAIRONGARH PRINTS." Int. j. of Social Science and Economic Research 8, no. 7 (July 2023), 1800-1812. Accessed July, 2023. https://doi.org/10.46609/IJSSER.2023.v08i07.009.
References [1]. Chattopadhyaya, K,1995, ‘Handicrafts of India’, Indian Council for Cultural Relations, -Art, pp 50,53
[2]. Mishr, C, ‘Ankan- Vastra Chapai Evam Ankan Par Kendrit’, Aadivasi Lok Kala Evam Tulsi Sahitya Akadmi, M.P.
[3]. Chishti, RK, & Singh M, ‘Saris Tradition and beyond’,Roli Books, Lustre Press, pp., 122,128
ABSTRACT: Bhairongarh cluster of Madhya Pradesh located in Ujjain district had the traditional Block
printing craft renowned in 17th century for the export of home furnishings along with both home
and apparel for local communities of Madhya Pradesh. The technique was known as Bhairugarhi
Thappa. With the rise in market demand quality and technique both were affected, resulting in
loss of both traditional and new clients. The “syahi begar” technique with natural dyestuffs was
replaced by chemical discharge printing popularly known as “Thanda Katwa” or “Rang Kat”
(chemical resist technique), and then wax resist printing with Naphthol dyes.2 At present, the
cluster mostly works with batik craft,with varied designs. There is an absence of designs true to
the cluster. A detailed study was done to understand the revival possibility of traditional prints of
Bhairongarh. It was identified that traditional designs can be used with various techniques, to
develop the identity of cluster.
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