MLA 8
Sharma, Aaraev. "MOBILE PAYMENTS AND DIGITAL WALLETS: CHANGING CONSUMER BEHAVIOR." Int. j. of Social Science and Economic Research, vol. 8, no. 9, Sept. 2023, pp. 2891-2895, doi.org/10.46609/IJSSER.2023.v08i09.030. Accessed Sept. 2023.
APA 6
Sharma, A. (2023, September). MOBILE PAYMENTS AND DIGITAL WALLETS: CHANGING CONSUMER BEHAVIOR. Int. j. of Social Science and Economic Research, 8(9), 2891-2895. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i09.030
Chicago
Sharma, Aaraev. "MOBILE PAYMENTS AND DIGITAL WALLETS: CHANGING CONSUMER BEHAVIOR." Int. j. of Social Science and Economic Research 8, no. 9 (September 2023), 2891-2895. Accessed September, 2023. https://doi.org/10.46609/IJSSER.2023.v08i09.030.
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References
[1]. Liu, Z., Ben, S. & Zhang, R. Factors affecting consumers’ mobile payment behavior: a meta-analysis. Electron Commer Res 19, 575–601 (2019). https://doi.org/10.1007/s10660-019-09349-4
[2]. Husainah, N., Paulina, J., Misrofingah, M., Pradipta, I., Maulana, A &Fahlevi, M. (2023). Determining factors of digital wallet actual usage: A new model to identify changes in consumer behavior.International Journal of Data and Network Science, 7(2), 933-940.
[3]. Nguyen, H. T., & Nguyen, N. T. (2022). Identifying the Factors Affecting the Consumer Behavior in Switching to e-wallets in Payment Activities. Polish Journal of Management Studies, 25(1), 292-311.
[4]. Julia Kagan. (2023). What Is a Digital Wallet? Investopedia,
[5]. Rbinote,Rbi Guidelines On Mobile Wallets, 29/2019
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ABSTRACT:
In place of conventional physical wallets, digital wallets serve as a safe and practical substitute.
They give customers the ability to handle numerous digital assets, including cash, credit and
debit cards, reward cards, tickets, and identification documents. To enable secure online
transactions, these wallets make use of mobile technologies including QR codes, near-field
communication (NFC), and magnetic secure transmission (MST). Although security mechanisms
like multi-factor authentication, data encryption, remote deactivation, and data deletion have
been implemented, there are still worries about identity theft and fraud because of security
breaches by nefarious individuals. For organisations that provide digital wallets, ensuring
regulatory compliance is essential. Customer identity, multi-factor authentication, security
mechanisms, risk communication, and reporting are all required by regulations like those
established by the Reserve Bank of India (RBI).It was inevitable that e-wallets would be
developed to make these transactions safer, quicker, and easier to manage given the enormous
popularity and growth of cryptocurrency as a means of payment. The purpose of this study is to
identify the variables influencing consumers' decisions to switch to e-wallets. Our research
indicates customer perceptions of utility, safety, usability, trust, and social influence have a
significant impact on adoption. The results also highlight the importance of using these elements
in marketing plans to promote greater acceptance of mobile payments and digital wallets. |
International Journal of Social Science & Economic Research
