Saymel Goyal
Jayshree Periwal International School Jaipur

MLA 8
Goyal, Saymel. "AN EXPLORATORY STUDY ON CONSUMER BEHAVIOR BEING MANIPULATED BY MARKETING STRATEGISTS TO INCREASE SALES REVENUE AND PROFITS." Int. j. of Social Science and Economic Research, vol. 8, no. 12, Dec. 2023, pp. 3815-3829, doi.org/10.46609/IJSSER.2023.v08i12.006. Accessed Dec. 2023.
APA 6
Goyal, S. (2023, December). AN EXPLORATORY STUDY ON CONSUMER BEHAVIOR BEING MANIPULATED BY MARKETING STRATEGISTS TO INCREASE SALES REVENUE AND PROFITS. Int. j. of Social Science and Economic Research, 8(12), 3815-3829. Retrieved from https://doi.org/10.46609/IJSSER.2023.v08i12.006
Chicago
Goyal, Saymel. "AN EXPLORATORY STUDY ON CONSUMER BEHAVIOR BEING MANIPULATED BY MARKETING STRATEGISTS TO INCREASE SALES REVENUE AND PROFITS." Int. j. of Social Science and Economic Research 8, no. 12 (December 2023), 3815-3829. Accessed December, 2023. https://doi.org/10.46609/IJSSER.2023.v08i12.006.

References

[1]. Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994). Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. Journal of Marketing, 58(3), 53. https://doi.org/10.2307/1252310
[2]. Arno, A., & Thomas, S. (2016). The efficacy of nudge theory strategies in influencing adult dietary behavior: a systematic review and meta-analysis. BMC Public Health, 16(1). https://doi.org/10.1186/s12889-016-3272-x
[3]. Foubert, B. (1999). Product bundling?: theory and application. Researchgate.
[4]. Ganti, A. (2023). Rational Choice Theory: What It Is in Economics, With Examples. Rational Choice Theory: What It Is in Economics, With Examples.
[5]. John, J. P. J. (2020). A STUDY AND ANALYSIS OF CONSUMER BEHAVIOR AND FACTOR INFLUENCING IN MARKETING. ResearchGate. https://www.researchgate.net/publication/340476497_a_study_and_an_alysis_of_consumer_behavior_and_factor_influencin g_in_marketing
[6]. Liberto, D. (2023). Consumer Theory: Definition, Meaning, Objective, and Example. Investopedia.
[7]. Lim, N. (2006). Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics. Sage.
[8]. Malter, M., Holbrook, M. B., Khan, B. E., Parker, J. R., & Lehmann, D. R. (2020). The past, present, and future of consumer research. Marketing Letters, 31(2–3), 137–149. https://doi.org/10.1007/s11002-020-09526-8
[9]. Sheng, S. (2009). Elsevier?; journal of retailing and consumer services?; volume 16, issue 5 , september 2009, “ bundling is a new product introduction strategy: the role of brand image and feature.” Elsevier.
[10]. Shu, Z., Song, B., & Gavirneni, S. (2020). Bundling decisions in a two-product duopoly – Lead or follow? European Journal of Operational Research, 284(3), 980–989. https://doi.org/10.1016/j.ejor.2020.01.030
[11]. Weijers, R. J., De Koning, B. B., & Paas, F. (2020). Nudging in education: from theory towards guidelines for successful implementation. European Journal of Psychology of Education, 36(3), 883–902. https://doi.org/10.1007/s10212-020-00495-0