IJSSER

Title: LUXURY BRANDS- A MYSTERY TO DISPEL
Authors: Riya Gupta
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Riya Gupta Modern school barakhamba, New Delhi
MLA 8 Gupta, Riya. "LUXURY BRANDS- A MYSTERY TO DISPEL." Int. j. of Social Science and Economic Research, vol. 8, no. 5, May 2023, pp. 1161-1166, doi:10.46609/IJSSER.2023.v08i05.019. Accessed May 2023. APA 6 Gupta, R. (2023, May). LUXURY BRANDS- A MYSTERY TO DISPEL. Int. j. of Social Science and Economic Research, 8(5), 1161-1166. doi:10.46609/IJSSER.2023.v08i05.019 Chicago Gupta, Riya. "LUXURY BRANDS- A MYSTERY TO DISPEL." Int. j. of Social Science and Economic Research 8, no. 5 (May 2023), 1161-1166. Accessed May, 2023. doi:10.46609/IJSSER.2023.v08i05.019.
References [1]. https://www.businessinsider.in/retail/news/generations-y-z-and-alpha-will-become-the-bigges t-buyers-of-luxury-goods-by-2030-a-new-study-shows/articleshow/97675512.cms#:~:text=G en%20Y%20and%20Z%20accounted,by%202030%2C%20the%20report%20says. [2]. https://original.newsbreak.com/@ricky-1590045/2453455928994-luxury-brands-don-t-sell-to- the-rich-peo [3]. https://www.investopedia.com/articles/personal-finance/091115/psychology-behind-why-peop le-buy-luxury-goods.asp [4]. https://www.bain.com/insights/renaissance-in-uncertainty-luxury-builds-on-its-rebound/#:~:te xt=The%20luxury%20market's%20consumer%20base,compared%20with%2035%25%20las t%20year. [5]. www.google.com
ABSTRACT: Brands associated with prestige, high quality, high prices and exclusivity. It is to understand the making of a luxury brand better. Producing learnings a business can adopt from this research to level up and how to have a command on the market. Providing a deeper analysis on how and why the consumer is too blindly attracted to these exemptions, defying the assumption of a rational consumer. Through case studies and testimonials of experts and brands giving a deeper insight to reach a valid conclusion being Luxury brands sell more than simply goods; they provide a sense of belonging. With the rate at which this sector is expanding it is certain that it will be the most prevailing sector for the next twenty years.

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