International Journal of Social Science & Economic Research
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Title:
AN EXPLORATORY STUDY OF THE INDIAN STOCK MARKET ON THREE MAJOR UNICORNS: BYJUS, NYKAA AND ZERODHA SINCE 2019

Authors:
Sai Shivaansh Shroff

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Sai Shivaansh Shroff
Modern School Barakhamba Road New Delhi

MLA 8
Shroff, Sai Shivaansh. "AN EXPLORATORY STUDY OF THE INDIAN STOCK MARKET ON THREE MAJOR UNICORNS: BYJUS, NYKAA AND ZERODHA SINCE 2019." Int. j. of Social Science and Economic Research,

References

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[3]. Dharani, M., Hassan, M. K., Huda, M., & Abedin, M. Z. (2022). Covid-19 pandemic and stock returns in India. Journal of Economics and Finance, 47(1), 251–266. https://doi.org/10.1007/s12197-022-09586-8
[4]. Keshavdev. (2023). LONG READS How Zerodha Went from Zero to Hero. Forbes.
[5]. Krishna, M., & Arora, S. (2022). Nykaa: A keen contest in beauty products retailing. Asian Journal of Management Cases,097282012211399. https://doi.org/10.1177/09728201221139948
[6]. Modgil, S., Dwivedi, Y. K., Rana, N. P., Gupta, S., &Kamble, S. S. (2022). Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective. Technological Forecasting and Social Change, 175, 121415. https://doi.org/10.1016/j.techfore.2021.121415
[7]. Sebastian. (n.d.). Byju’s: The unravelling of India’s most valued start-up. BBC News.
[8]. Sharma. (2023). The Impact of Covid-19 Pandemic on Startups in India. Research Gate.
[9]. Yadav. (2015). Indian Stock Market and the Asset Pricing Models? Author links open overlay panel. Elsevier.

ABSTRACT:
On analyzing the trends of the three companies there is a clear indication that innovation and invention are the way forward. Overleveraging on existing market conditions is not something that can be taken for granted as these conditions are continuously changing. Using your own funds is the best way to achieve higher sales, revenue, and profits.

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