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Title: Christian Dior - A Case Study in the Economics of Passion
Authors: Avantika Swali
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Avantika Swali Bombay International School
MLA 8 Swali, Avantika. "Christian Dior - A Case Study in the Economics of Passion." Int. j. of Social Science and Economic Research, vol. 9, no. 6, June 2024, pp. 1998-2008, doi.org/10.46609/IJSSER.2024.v09i06.025. Accessed June 2024. APA 6 Swali, A. (2024, June). Christian Dior - A Case Study in the Economics of Passion. Int. j. of Social Science and Economic Research, 9(6), 1998-2008. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i06.025 Chicago Swali, Avantika. "Christian Dior - A Case Study in the Economics of Passion." Int. j. of Social Science and Economic Research 9, no. 6 (June 2024), 1998-2008. Accessed June, 2024. https://doi.org/10.46609/IJSSER.2024.v09i06.025.
References [1]. https://www.globenewswire.com/en/news-release/2021/01/26/2164628/0/en/Christian-Dior-Chris tian-Dior-showed-good-resilience-against-the-pandemic-crisis-in-2020.html [2]. https://thebrandhopper.com/2023/05/20/dior-history-success-factors-marketing-strategies-more/statista.com/statistics/763626/christian-dior-revenue-share-by-geographic-region-of-delivery/ [3]. https://simplywall.st/stocks/at/consumer-durables/vie-cdi/christian-dior-shares/information [4]. https://www.vogue.co.uk/article/christian-dior [5]. https://www.instyle.com/fashion/history-of-dior [6]. https://www.metmuseum.org/toah/hd/dior/hd_dior.htm [7]. https://www.britannica.com/biography/Christian-Dior-French-designer [8]. https://companiesmarketcap.com/dior/revenue/#:~:text=Revenue%20in%202022%3A%20%248 4.80%20B,that%20were%20of%20%2472.72%20B. [9]. https://www.brainyquote.com/authors/christian-dior-quotes [10]. https://www.businessoffashion.com/case-studies/luxury/christian-dior-strategy-lvmh-pietro-becca ri-maria-grazia-chiuri-kim-jones/ [11]. https://www.lvmh.com/houses/fashion-leather-goods/christian-dior/ [12]. https://www.reuters.com/article/us-fashion-paris-dior-idUSKBN19O22E [13]. https://r.lvmh-static.com/uploads/2024/01/press-release-lvmh-2023-fy-results.pdf
ABSTRACT: A young boy, an artist at heart, began his career by selling sketches on the street for extra pocket money. As he grew up, he graduated to managing a small gallery, a gift from his father, where he made his living trading art. When the Great Depression hit in 1929, his life completely changed. The collapse of his father's business and the death of his mother forced him to close his gallery and take on the work he could find through the 1930s until the beginning of the Second World War. He sold hat designs before going on to work with fashion designer Robert Piguet as a hat designer until he enlisted for military service in 1940. On his return in 1942, he went to work for couturier Lucien Long, where he and Pierre Balmain were the primary designers. For the financial and creative preservation of the fashion industry, many French ateliers, Luien Long included, dressed the spouses of Nazi officers. Finally, on December 16, 1946, he created one of the world's most successful, fast-growing fashion houses: Christian Dior. Dior was birthed with what would come to be known as “The New Look."

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