International Journal of Social Science & Economic Research
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Title:
An Exploratory Study on the Impact on Marketing Techniques and other factors in the growth of the Indian automotive industry

Authors:
Arshia Aggarwal

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Arshia Aggarwal
Modern School Vasant Vihar, New Delhi

MLA 8
Aggarwal, Arshia. "An Exploratory Study on the Impact on Marketing Techniques and other factors in the growth of the Indian automotive industry." Int. j. of Social Science and Economic Research, vol. 9, no. 8, Aug. 2024, pp. 2616-2632, doi.org/10.46609/IJSSER.2024.v09i08.004. Accessed Aug. 2024.
APA 6
Aggarwal, A. (2024, August). An Exploratory Study on the Impact on Marketing Techniques and other factors in the growth of the Indian automotive industry. Int. j. of Social Science and Economic Research, 9(8), 2616-2632. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i08.004
Chicago
Aggarwal, Arshia. "An Exploratory Study on the Impact on Marketing Techniques and other factors in the growth of the Indian automotive industry." Int. j. of Social Science and Economic Research 9, no. 8 (August 2024), 2616-2632. Accessed August, 2024. https://doi.org/10.46609/IJSSER.2024.v09i08.004.

References

[1]. Implementation of Sustainable Reforms in the Indian Automotive Industry: From Vehicle Emissions Perspective Revati Borkhade,Subrahmanya Bhat KORCID Icon > MaheshaORCID Icon |Swapnil L. Fegade (Reviewing editor) Article: 2014024 | Received 15 Jun 2021, Accepted 17 Nov 2021, Published online: 24 Jan 2022. (2022). Taylor & Francis Online.
[2]. Jadhav, J.R., Mantha, S.S. & Rane, S.B. Roadmap for Lean implementation in Indian automotive component manufacturing industry: comparative study of UNIDO Model and ISM Model. J Ind Eng Int 11, 179–198 (2015). https://doi.org/10.1007/s40092-014-0074-6
[3]. Kumar Rastogi, A. (2013). An Analysis of Indian Automobile Industry: Slowdown as an Opportunity for New Development October 2013 Authors: Ankur Kumar Rastogi Avantika University. Ankur Kumar Rastogi
[4]. Latukha, M. (2014). Cultural Differences and Problems with Quality: Challenges for Human Resource Management in the Automobile Industry. In Graduate School of Management, St. Petersburg State University eBooks.
[5]. Mani, S. (2011), ‘The Indian Automotive Industry: Enhancing Innovation Capability with External and Internal Resources’, in Intarakumnerd, P. (ed.), How to Enhance Innovation Capability with Internal and External Sources. ERIA Research Project Report 2010-9, pp.1-39. Jakarta: ERIA
[6]. Miglani, S. (2019). he Growth of the Indian Automobile Industry: Analysis of the Roles of Government Policy and Other Enabling Factors September 2019 DOI:10.1007/978-981-13-8102-7_19 LicenseCC BY 4.0 In book: Innovation, Economic Development, and Intellectual Property in India and China (pp.439-463) Authors: Smita Miglani. Research Gate.
[7]. Orsato, R. J. (2007). Journal of Cleaner Production Volume 15, Issues 11–12, 2007, Pages 989-993 Journal of Cleaner Production Introduction The Automobile Industry & Sustainability. R.J. Orsato.
[8]. Saxena, A. (n.d.). Automobile Centre sanctions INR 800 Cr under FAME Scheme Phase II for 7432 public fast charging stations Arishna Saxena Sector Expert Arishna Saxena. Arishna Saxena.

ABSTRACT:
The Indian automobile industry has traversed a huge space since India attained independence. Since 1991 there has been a tremendous change with respect to foreign direct investment in this industry. The result of this is that the industry has become competitive for domestic demand with respect to high level of quality at affordable price. This has resulted in increase in exports as well as the industry becoming an integral part of the global value chain.

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