International Journal of Social Science & Economic Research
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Title:
The Impact of Quick Commerce on Consumer Behavior and Economic Trends in India: A Systematic Review

Authors:
Risbaa Singh

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Risbaa Singh
Shiv Nadar School Gurgaon

MLA 8
Singh, Risbaa. "The Impact of Quick Commerce on Consumer Behavior and Economic Trends in India: A Systematic Review." Int. j. of Social Science and Economic Research, vol. 9, no. 8, Aug. 2024, pp. 2859-2874, doi.org/10.46609/IJSSER.2024.v09i08.020. Accessed Aug. 2024.
APA 6
Singh, R. (2024, August). The Impact of Quick Commerce on Consumer Behavior and Economic Trends in India: A Systematic Review. Int. j. of Social Science and Economic Research, 9(8), 2859-2874. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i08.020
Chicago
Singh, Risbaa. "The Impact of Quick Commerce on Consumer Behavior and Economic Trends in India: A Systematic Review." Int. j. of Social Science and Economic Research 9, no. 8 (August 2024), 2859-2874. Accessed August, 2024. https://doi.org/10.46609/IJSSER.2024.v09i08.020.

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ABSTRACT:
The rapid growth of e-commerce in India, driven by technological advancementsand increased internet penetration, has significantly influenced consumer behavior and economic trends. Quick commerce (q-commerce), a subset of e-commerce focusing on rapid delivery of goods, has emerged as a significant part of e-commerce. Q-commerce's impact extends beyond convenience; it reshapes consumer expectations and behaviors. Factors such as perceived benefits, socio-demographic influences, social pressures, and ease of use drive consumer engagement. The appeal ofquick delivery, combined with secure transactions and comprehensive service quality, improves consumer satisfaction and loyalty. However, challenges such as regulatory hurdles, infrastructure limitations, and intense competition persist. Addressing these through strategic planning, innovation, and government support is crucial for sustained growth. The economic implications of q-commerce are insightful. It attracts significant investment, stimulates market expansion, and transforms retail landscapes. Despite the potential, q commerce businesses face sustainability challenges, including high operational costs, traffic congestion, and environmental impact. This systematic review expounds how q-commerce influences consumer behavior in India, offering insights for stakeholders to navigate this continuously changing environment and take advantage of the opportunities. Understanding these changing aspects is critical for informed decision-making and maintaining a competitive edge in the rapidly evolving q-commerce sector.

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