Title: The Link between Fan Engagement and Economic Performance of
Professional Sports Teams
Authors: Tianyi Zhang
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Tianyi Zhang Dulwich College Beijing, China
MLA 8 Zhang, Tianyi. "The Link between Fan Engagement and Economic Performance of Professional Sports Teams." Int. j. of Social Science and Economic Research, vol. 9, no. 9, Sept. 2024, pp. 3601-3612, doi.org/10.46609/IJSSER.2024.v09i09.026. Accessed Sept. 2024.
APA 6 Zhang, T. (2024, September). The Link between Fan Engagement and Economic Performance of Professional Sports Teams. Int. j. of Social Science and Economic Research, 9(9), 3601-3612. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i09.026
Chicago Zhang, Tianyi. "The Link between Fan Engagement and Economic Performance of Professional Sports Teams." Int. j. of Social Science and Economic Research 9, no. 9 (September 2024), 3601-3612. Accessed September, 2024. https://doi.org/10.46609/IJSSER.2024.v09i09.026.
References [1] . Bain. “How Investment Is Changing Sports,” July 22, 2021.
https://www.bain.com/insights/how-investment-is-changing-sports/.
[2] . Deloitte United States. “A Game Plan for Enhancing Fan Engagement,” n.d.
https://www2.deloitte.com/us/en/pages/consumer-business/articles/sports-loyalty-scoreboard.html.
[3] . Sports Business Journal. “Solving the Mystery of the WNBA ‘IsoFan,’” July 27, 2023. https://www.sportsbusinessjournal.com/SB-Blogs/OpEds/2023/07/27-isard-katz-melton-agha.aspx.
[4] . ———. “F1’s ‘Drive to Survive’ Effect: Inside the Show’s Ratings and Its Impact on Race Viewership.” The Athletic, September 5, 2023.
https://theathletic.com/4402239/2023/04/13/f1-formula-one-drive-to-survive-ratings/.
[5] . ———. “5 of the Best Sports Campaigns That Won in 2021, Including Ajax and AB InBev.” The Drum, December 27, 2021. https://www.thedrum.com/news/2021/12/27/5-the-best-sports-campaigns-won-2021-including-ajax-and-ab-inbev.
[6] . ———. “The NHL Leads with AI to Power Digital Media Access.” Greenfly, November 17, 2023. https://www.greenfly.com/resources-category/customer-showcase/nhl-ai-power-digital-media-access/.
ABSTRACT: This research paper will investigate the relationship between sports fan engagement and the
economic performance of sports teams. Understanding this relationship will allow sports teams
to generate higher revenue and build brand loyalty among fans. My research process involves
evaluating sports fan engagement data and its impact on team economic performance, including
but not limited to price elasticity and revenue. Additionally, I will identify specific marketing and
fan engagement tactics that teams are currently using and provide recommendations for
improvement to maximize engagement. I will do this by analyzing financial and economic data,
as well as fan engagement case studies.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Upcoming Issue Volume 9 No. 11 November 2024.
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