International Journal of Social Science & Economic Research
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Title:
Exploring the Influence of Social Media Shops: A Comparative Analysis of Instagram and TikTok

Authors:
Jade Hu

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Jade Hu
Lumiere Education

MLA 8
Hu, Jade. "Exploring the Influence of Social Media Shops: A Comparative Analysis of Instagram and TikTok." Int. j. of Social Science and Economic Research, vol. 9, no. 9, Sept. 2024, pp. 3713-3730, doi.org/10.46609/IJSSER.2024.v09i09.033. Accessed Sept. 2024.
APA 6
Hu, J. (2024, September). Exploring the Influence of Social Media Shops: A Comparative Analysis of Instagram and TikTok. Int. j. of Social Science and Economic Research, 9(9), 3713-3730. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i09.033
Chicago
Hu, Jade. "Exploring the Influence of Social Media Shops: A Comparative Analysis of Instagram and TikTok." Int. j. of Social Science and Economic Research 9, no. 9 (September 2024), 3713-3730. Accessed September, 2024. https://doi.org/10.46609/IJSSER.2024.v09i09.033.

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ABSTRACT:
This paper investigates the influence of social media shops by conducting a comparative analysis of Instagram Shopping and TikTok Shop. Through a case study approach, the research examines how these platforms impact economic outcomes and consumer behavior. The study aims to fill a gap in social commerce research by providing an analysis of contemporary statistics focused on shops within social media platforms. The findings indicate that both TikTok Shop and Instagram Shopping have a positive impact on economic growth, though consumer responses vary due to the distinct approaches of each platform. TikTok Shop, in particular, faces more criticism than Instagram Shopping. Additionally, both platforms elicit similar user behaviors and offer comparable appeal. The study concludes that the economic benefits of social commerce shops will likely continue with a positive revenue growth in this sector, and it recommends that future research focus on long-term analyses to monitor the evolution of social media over time.

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