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Title: A Comparison of the Different Types of Marketing Strategies Adopted by Multinational Corporations and Local Firms, Overtime and Over Space: Case Study of India as an Emerging Economy
Authors: Abhinav Suri
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Abhinav Suri Pathways World School, Aravali
MLA 8 Suri, Abhinav. "A Comparison of the Different Types of Marketing Strategies Adopted by Multinational Corporations and Local Firms, Overtime and Over Space: Case Study of India as an Emerging Economy." Int. j. of Social Science and Economic Research, vol. 9, no. 9, Sept. 2024, pp. 3797-3812, doi.org/10.46609/IJSSER.2024.v09i09.037. Accessed Sept. 2024. APA 6 Suri, A. (2024, September). A Comparison of the Different Types of Marketing Strategies Adopted by Multinational Corporations and Local Firms, Overtime and Over Space: Case Study of India as an Emerging Economy. Int. j. of Social Science and Economic Research, 9(9), 3797-3812. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i09.037 Chicago Suri, Abhinav. "A Comparison of the Different Types of Marketing Strategies Adopted by Multinational Corporations and Local Firms, Overtime and Over Space: Case Study of India as an Emerging Economy." Int. j. of Social Science and Economic Research 9, no. 9 (September 2024), 3797-3812. Accessed September, 2024. https://doi.org/10.46609/IJSSER.2024.v09i09.037.
References [1] . Al-Kwifi, O. S., Farha, A. K. A., & Zaraket, W. S. (2020). Competitive dynamics between multinational companies and local rivals in emerging markets. FIIB Business Review, 9(3), 189–204. https://doi.org/10.1177/2319714520939673 [2] . Doz, Y. (2016). Strategy and Structure of the Multinational Enterprise (MNE) Living reference work entry First Online: 01 January 2016 pp 1–6 Cite this living reference work entry The Palgrave Encyclopedia of Strategic Management Yves Doz. Springer Link. [3] . Ordinez, E. (2022). he roles of multinational enterprises in implementing the United Nations Sustainable Development Goals at the local level Monida Eang, Amelia Clarke https://orcid.org/0000-0003-0166-3204 amelia.clarke@uwaterloo.ca, and Eduardo Ordonez-PonceView all authors and affiliations Volume 26, Issue 1. Sage Publications. [4] . Rodenilli, D. et al (2001). The struggle for strategic alignment in multinational corporations:: Managing readjustment during global expansion Author links open overlay panel Dennis Rondinelli a , Benson Rosen a , Israel Drori b Show more Add to Mendeley Share. Elisver. [5] . Seth, J. (2020). Global Expansion Strategies for Multinationals from Emerging Markets Chapter First Online: 11 December 2020 pp 195–226 Cite this chapter The Global Rule of Three Jagdish Sheth, Can Uslay & Raj Sisodia 649 Accesses Abstract. Springer Link. [6] . Sinha, J. et al (2005). Emerging markets Strategies That Fit Emerging Markets by Tarun Khanna, Krishna G. Palepu, and Jayant Sinha From the Magazine (June 2005). Harvard Business Review. [7] . Syfrian, D. (2019). Political Strategies of Multinational Companies in Managing Uncertainty: Lessons from Brexit Chapter First Online: 22 December 2019 pp 75–100 Cite this chapter Non-market Strategies in International Business Dzulfian Syafrian. Springer Link. [8] . Yawsied, K. (2022). 1. From traditional business shifted towards transformation: the emerging business opportunities and challenges in ‘metaverse’ era.March 2022, Krutcha Yawised, Darlin Apasrawirote et al, research gate. Research Gate.
ABSTRACT: MNC’s and local traditional firms have vied for market space overtime. MNC’s have had an advantage due to their financial power, economies of scale and R&D facilities. Traditional firms in emerging economies like India have had little option but to merge or become subordinate to them. But contrary to the above there have been a number of instances that have not followed this route and have expanded in the face of competition. In spite of this all firms (MNC’s and traditional) are now faced with a new challenge namely ‘climate change’. To address this all stakeholders have to work in tandem.

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