International Journal of Social Science & Economic Research
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Title:
Factors Affecting Securities Investment Intention of Individual Investors in Vietnam

Authors:
Dinh The Hung and Duong Nhat Khoi

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Dinh The Hung1 and Duong Nhat Khoi2
1. National Economics University (Vietnam)
2. The Village School (USA)

MLA 8
Hung, Dinh The, and Duong Nhat Khoi. "Factors Affecting Securities Investment Intention of Individual Investors in Vietnam." Int. j. of Social Science and Economic Research, vol. 9, no. 9, Sept. 2024, pp. 3910-3924, doi.org/10.46609/IJSSER.2024.v09i09.043. Accessed Sept. 2024.
APA 6
Hung, D., & Khoi, D. (2024, September). Factors Affecting Securities Investment Intention of Individual Investors in Vietnam. Int. j. of Social Science and Economic Research, 9(9), 3910-3924. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i09.043
Chicago
Hung, Dinh The, and Duong Nhat Khoi. "Factors Affecting Securities Investment Intention of Individual Investors in Vietnam." Int. j. of Social Science and Economic Research 9, no. 9 (September 2024), 3910-3924. Accessed September, 2024. https://doi.org/10.46609/IJSSER.2024.v09i09.043.

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ABSTRACT:
The study was conducted to investigate the factors influencing individual investor’s intention in stock markets based on the survey’s data of 175 individuals with interest and intention to invest in stock markets in Vietnam. Structural Equation Modeling (SEM) was used to test the hypotheses. The findings from the study indicated that (1) Risk Taking Propensity, (2) Attitude towards financial investment, (3) Subjective Norms had a significant positive effect on individual investors' investment intention. Meanwhile, Financial Knowledge has a negative impact on investment intention. Based on the study’s empirical analysis, some implications were proposed to help securities enterprises on how to attract individual investors.

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