IJSSER

Title: Effectiveness of the Beti Bachao Beti Padhao Campaign: Application of Nudge Theory to Address Gender Imbalance in Northern India
Authors: Rhea Goel
\|\| \|\|
Rhea Goel The Sriram School Moulsari
MLA 8 Goel, Rhea. "Effectiveness of the Beti Bachao Beti Padhao Campaign: Application of Nudge Theory to Address Gender Imbalance in Northern India." Int. j. of Social Science and Economic Research, vol. 9, no. 9, Sept. 2024, pp. 3984-4000, doi.org/10.46609/IJSSER.2024.v09i09.048. Accessed Sept. 2024. APA 6 Goel, R. (2024, September). Effectiveness of the Beti Bachao Beti Padhao Campaign: Application of Nudge Theory to Address Gender Imbalance in Northern India. Int. j. of Social Science and Economic Research, 9(9), 3984-4000. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i09.048 Chicago Goel, Rhea. "Effectiveness of the Beti Bachao Beti Padhao Campaign: Application of Nudge Theory to Address Gender Imbalance in Northern India." Int. j. of Social Science and Economic Research 9, no. 9 (September 2024), 3984-4000. Accessed September, 2024. https://doi.org/10.46609/IJSSER.2024.v09i09.048.
References [1] . Nudge: Concept, Effectiveness, and Ethics, www.researchgate.net/publication/320969370_Nudge_Concept_Effectiveness_and_Ethics. Accessed 5 July 2024. [2] . Improvement in Sex Ratio at Birth and Other Achievements, www.researchgate.net/publication/352847522_Beti_Bachao_Beti_Padhao_Scheme_Haryana_Improvement_in_sex_ratio_at_birth_and_other_achievements. Accessed 5 July 2024. [3] . Mishra, V. (2015). Sukanya Samriddhi Yojana. Economic and Political Weekly, 50(30), 4–5. http://www.jstor.org/stable/24481956 Accessed 5 July 2024. [4] . Beraldo S, Karpus J. Nudging to donate organs: do what you like or like what we do? Med Health Care Philos. 2021 Sep;24(3):329-340. doi: 10.1007/s11019-021-10007-6. Epub 2021 Mar 17. PMID: 33733389; PMCID: PMC8349348.Accessed 5 July 2024. [5] . Sudhakar, G. J. (2018). CONDITIONS OF GIRL CHILD WITH SPECIAL REFERENCE TO BETI BACHAO BETI PADHAO SCHEME. Proceedings of the Indian History Congress, 79, 875– 882. https://www.jstor.org/stable/26906327 Accessed 5 July 2024. [6] . Cousins, S. (2017). The promise of a boy: Indian women are being mis-sold drugs to change their babies’ sex. BMJ: British Medical Journal, 356. https://www.jstor.org/stable/26949671 [7] . Mishra, V. (2015). Sukanya Samriddhi Yojana. Economic and Political Weekly, 50(30), 4–5. http://www.jstor.org/stable/24481956 Accessed 5 July 2024. [8] . Gupta, R., Nimesh, R., Singal, G. L., Bhalla, P., & Prinja, S. (2018). Effectiveness of India’s National Programme to save the girl child: experience of Beti Bachao Beti Padao (B3P) programme from Haryana State. Health Policy and Planning, 33(7), 870–876. https://www.jstor.org/stable/48508796 Accessed 5 July 2024. [9] . Purewal, N. (2018). sex selective abortion, neoliberal patriarchy and structural violence in India. Feminist Review, 119, 20–38. https://www.jstor.org/stable/26776499 Accessed 5 July 2024. [10] . Girls Just Want to Learn: Schoolgirls in Haryana remind us that education is more than infrastructure. (2017). Economic and Political Weekly, 52(23), 9–9. Accessed 5 July 2024. http://www.jstor.org/stable/26695571 [11] . Osters, Emily. “Proximate Sources of Population Sex Imbalance in India.” Demography,U.S. National Library of Medicine, May 2009, www.ncbi.nlm.nih.gov/pmc/articles/PMC2831281/. Accessed 5 July 2024. [12] . Bhat, P.N. Mari, and A.J. Francis Zavier. “Fertility Decline and Gender Bias in Northern India.” IUSSP, 2003, iussp.org/sites/default/files/Brazil2001/s80/S87_02_Bhat.pdf. Accessed 5 July 2024. [13] . “Sex Ratio.” Sex Ratio - an Overview \| ScienceDirect Topics, www.sciencedirect.com/topics/biochemistry-genetics-and-molecular-biology/sex-ratio. Accessed 25 June. 2024. [14] . Arokiasamy , P., and Jalandhar Pradhan. “Gender Bias Against Female Children in India: Regional Differences and Their Implications for MDGs.” Population Association of America , 2003,paa2006.populationassociation.org/papers/60960#:~:text=Gender%20inequalities%20prevail%20in%20work,children%20(Arokiasamy%2C%202003) Accessed 5 July 2024. [15] . Gender Differences Related to Wash in Schools and Educational Efficiency, www.researchgate.net/publication/325842852_Gender_differences_related_to_WASH_in_sc hools_and_educational_efficiency. Accessed 5 June 2024. [16] . Evans, Jonathan. “How Indians View Gender Roles in Families and Society.” Pew Research Center, Pew Research Center, 2 Mar. 2022, www.pewresearch.org/religion/2022/03/02/how-indians-view-gender-roles-in-families-and-society/#:~:text=These%20norms%20are%20part%20of,with%20their%20parents%20and%20 provide. Accessed 5 July 2024. [17] . Mukherjee, S. S. (2013). Women’s Empowerment and Gender Bias in the Birth and Survival of Girls in Urban India. Feminist Economics, 19(1), 1–28. https://doi.org/10.1080/13545701.2012.752312 Accessed 5 July 2024. [18] . “Department of Women and Child Development Government of NCT of Delhi.” Department of Women and Child Development, wcd.delhi.gov.in/wcd/delhi-ladli-schemes-2008. Accessed 5 July 2024.
ABSTRACT: Gender imbalance is a significant socio-cultural issue. The Beti Bachao Beti Padhao (B3P) campaign of the Indian Government referred to nudge theory to promote gender equality and reduce the perceived burden of the girl child. It has however shown limited effectiveness in certain northern states like Haryana where it is being run in 95% of the districts. This research investigates how nudge theory can be better employed to bring about the required behavioral change. The B3P campaign includes financial incentives, facilitation of female education, and public awareness initiatives. Regardless of these efforts, the preference for a male child continues to dominate in states like Haryana, and Punjab, and even urban territories like the national capital- Delhi reversing the early success of the initial few years. Literature indicates that this inclination towards the male child is rooted in a multilateral complex web of historical and socio-economic structures that ensure that sons are viewed as economic assets. A pan- India review reveals significant regional differences and seemingly highlights that the preference for a male child is influenced by inheritance rights and familial considerations, perpetuating the benefits associated with sons. Government efforts have addressed reducing the perceived burden of the girl child. This primary research through a thorough literature review suggests the startling debilitating role played by technological advancements. Furthermore, it indicates that unless girls are viewed as economic assets alongside boys, the desired mindset will not change through financial incentives that support upbringing alone.

IJSSER is Member of