Aanya Dhingra
Pathways School Gurgaon Gurugram, Haryana

MLA 8
Dhingra, Aanya. "The Impact of Digital Transformation on Luxury Brand Marketing and Consumer Experience." Int. j. of Social Science and Economic Research, vol. 9, no. 10, Oct. 2024, pp. 4108-4113, doi.org/10.46609/IJSSER.2024.v09i10.007. Accessed Oct. 2024.
APA 6
Dhingra, A. (2024, October). The Impact of Digital Transformation on Luxury Brand Marketing and Consumer Experience. Int. j. of Social Science and Economic Research, 9(10), 4108-4113. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i10.007
Chicago
Dhingra, Aanya. "The Impact of Digital Transformation on Luxury Brand Marketing and Consumer Experience." Int. j. of Social Science and Economic Research 9, no. 10 (October 2024), 4108-4113. Accessed October, 2024. https://doi.org/10.46609/IJSSER.2024.v09i10.007.

References

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[3] . Deloitte. (2021). The future of luxury: How digital transformation is shaping the industry. Retrieved from Deloitte.
[4] . McKinsey & Company. (2020). The State of Fashion 2020: Coronavirus Update. Retrieved from McKinsey.
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[6] . Hennigs, N., Wiedmann, K. P., & Klarmann, M. (2013). The influence of luxury brand experience on customer loyalty: A theoretical framework. International Journal of Retail & Distribution Management, 41(8), 601-620.
[7] . Bain & Company. (2022). Luxury Goods Worldwide Market Study, Fall-Winter 2022. Retrieved from Bain.
[8] . Keller, K. L. (2016). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson.