IJSSER

Title: A Comparative Study of AI and Human-Generated Health Video Appeal
Authors: Amala Elangovan and John Leddo
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Amala Elangovan and John Leddo MyEdMaster, LLC, Leesburg, Virginia, USA
MLA 8 Elangovan, Amala, and John Leddo. "A Comparative Study of AI and Human-Generated Health Video Appeal." Int. j. of Social Science and Economic Research, vol. 9, no. 10, Oct. 2024, pp. 4152-4158, doi.org/10.46609/IJSSER.2024.v09i10.012. Accessed Oct. 2024. APA 6 Elangovan, A., & Leddo, J. (2024, October). A Comparative Study of AI and Human-Generated Health Video Appeal. Int. j. of Social Science and Economic Research, 9(10), 4152-4158. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i10.012 Chicago Elangovan, Amala, and John Leddo. "A Comparative Study of AI and Human-Generated Health Video Appeal." Int. j. of Social Science and Economic Research 9, no. 10 (October 2024), 4152-4158. Accessed October, 2024. https://doi.org/10.46609/IJSSER.2024.v09i10.012.
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ABSTRACT: This study explores the efficacy of AI-generated health-related content (HRC) compared to human-produced videos in terms of audience trust and engagement. Utilizing a sample of 24 middle-aged South Asian females, we compared videos generated using invideo.ai based on popular YouTube videos to their actual human-generated counterparts across two genres: general wellness and instructional walkthroughs. Results showed no significant difference in viewer response, with one exception—AI-generated wellness content was statistically more likely to encourage viewers to follow the advice. These findings suggest that AI can produce health content on par with, or in some cases better than, human creators, highlighting the potential benefits and risks of AI in health communication and beyond.

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