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Title: Pioneering Progressive Strategies: Leveraging E-commerce Platforms for the Growth of Micro, Small, and Medium Enterprises (MSME)
Authors: Kartik Lakhotia
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Kartik Lakhotia Step by Step School, Noida, India
MLA 8 Lakhotia, Kartik. "Pioneering Progressive Strategies: Leveraging E-commerce Platforms for the Growth of Micro, Small, and Medium Enterprises (MSME)." Int. j. of Social Science and Economic Research, vol. 9, no. 10, Oct. 2024, pp. 4410-4437, doi.org/10.46609/IJSSER.2024.v09i10.030. Accessed Oct. 2024. APA 6 Lakhotia, K. (2024, October). Pioneering Progressive Strategies: Leveraging E-commerce Platforms for the Growth of Micro, Small, and Medium Enterprises (MSME). Int. j. of Social Science and Economic Research, 9(10), 4410-4437. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i10.030 Chicago Lakhotia, Kartik. "Pioneering Progressive Strategies: Leveraging E-commerce Platforms for the Growth of Micro, Small, and Medium Enterprises (MSME)." Int. j. of Social Science and Economic Research 9, no. 10 (October 2024), 4410-4437. Accessed October, 2024. https://doi.org/10.46609/IJSSER.2024.v09i10.030.
References [1] . Goyal, Tanu M., Prateek Kukreja, Mansi Kedia, and ICRIER. “MSMEs Go Digital: Leveraging Technology to Sustain During the Covid-19 Crisis.” ICRIER, n.d. https://icrier.org/pdf/ES/ES_Impact_of_E-commerce_on_MSMEs_in_India.pdf. [2] . Gulati, Dinesh. “Strategies to Boost MSMEs Growth Through Digitization.” Times of India Blog, April 30, 2023. https://timesofindia.indiatimes.com/blogs/voices/strategies-to-boost-msmes-growth-through-digitization/. [3] . Kapoor, Radhicka, Tanu M. Goyal, and India Council for Research on International Economic Relations (ICRIER). “Annual Survey of Micro, Small, and Medium Enterprises (MSMEs) in India: Leveraging E-commerce for the Growth of MSMEs,” 2023. https://icrier.org/pdf/E-commerce_MSME_Annual-Survey.pdf. [4] . Korade, Vishal. “Pioneering Progress – Indian States Leading the Charge in MSME Expansion.” UpScale, September 4, 2023. https://www.upscale.cash/blog/2023/08/29/pioneering-progress-indian-states-leading-the-charge-in-msme-expansion/. [5] . Lewis, Viola, Viola Lewis, and Indiaspend. “MSMEs as Large Employment Creators.” Indiaspend, August 7, 2021. https://www.indiaspend.com/data-viz/msme-sector-employment-creators-766041. [6] . Team, Razorpay. “MSME Definition: MSME Turnover Limit &Amp; Classification in 2024.” Razorpay Learn (blog), June 28, 2024. https://razorpay.com/learn/new-msme-definition-turnover-2020/. [7] . “What’s MSME \| Ministry of Micro, Small & Medium Enterprises,” n.d. https://msme.gov.in/know-about-msme.
ABSTRACT: The Micro Small and Medium Enterprises (MSMEs) sector in India is a significant contributor for the socio-economic expansion within the nation. This sector has attained considerable prominence due to its contribution to the Gross Domestic Product (GDP) of the nation and as well as exports. Furthermore, it has contributed enormously by generating tremendous employment opportunities and building entrepreneurship skills, particularly in semi-urban and rural regions within the nation. This research paper highlights the classification of the MSME sector in terms of investment and annual turnover of firms and the sector's evolution and proliferation in India. The major chunk of this research concentrates on a case study of leveraging e-commerce platforms for the growth of the MSME sector in India, conducted by the Indian Council for Research on International Economic Relations (ICRIER) in 2023. The study provides the details of the demographics of the survey respondents, various features of MSMEs integrated with e-commerce platforms like the age and educational qualifications of the proprietors and the firms’ investments and sources of financing. It also discusses the average turnover of such firms and the export capacity of MSMEs employing e-commerce platforms, their ability to utilize digital platforms, the obstacles this sector faces, the subsequent policy amendments needed and a critical analysis of the survey.

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