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Title:
Sneaker Evolution In Chennai

Authors:
Reshmi Shankar

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Reshmi Shankar
The Grove School Chennai

MLA 8
Shankar, Reshmi. "Sneaker Evolution In Chennai." Int. j. of Social Science and Economic Research, vol. 9, no. 10, Oct. 2024, pp. 4810-4817, doi.org/10.46609/IJSSER.2024.v09i10.050. Accessed Oct. 2024.
APA 6
Shankar, R. (2024, October). Sneaker Evolution In Chennai. Int. j. of Social Science and Economic Research, 9(10), 4810-4817. Retrieved from https://doi.org/10.46609/IJSSER.2024.v09i10.050
Chicago
Shankar, Reshmi. "Sneaker Evolution In Chennai." Int. j. of Social Science and Economic Research 9, no. 10 (October 2024), 4810-4817. Accessed October, 2024. https://doi.org/10.46609/IJSSER.2024.v09i10.050.

References

[1] . https://medium.com/@nikunjnagpal2004/the-sneaker-game-in-india-the-rise-of-collecting-culture-and-craze-4afa003f2408
[2] . https://luxebook.in/deconstructing-indias-sneaker-culture/
[3] . https://medium.com/@ritikakanojiya602/sneakers-a-trend-to-million-dollar-industry-ce8bff46b6d
[4] . https://www.nationalgeographic.com/culture/article/sneaker-culture-sneakerheads-air-jordans-history-expression

ABSTRACT:
Sneakers, once primarily utilitarian footwear, have evolved into cultural icons and fashion statements. This paper examines the multifaceted factors that contribute to the popularity of sneakers, encompassing elements of fashion, sports, celebrity influence, marketing strategies, and technological advancements. By analysing consumer behaviour, market trends, and case studies of successful sneaker releases, this research aims to provide insights into the dynamic landscape of sneaker culture and its influence on contemporary fashion and consumer preferences. Additionally, it investigates the role of social media, brand collaborations, limited editions, and resale markets in shaping the popularity of sneakers among diverse demographics. Through a comprehensive exploration of these factors, this paper contributes to a deeper understanding of the intricate dynamics driving the enduring appeal of sneakers in today's global market.

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